Wanda Hoegren named VP of Operations for Gotcha Covered

Five Star Franchising hires experienced franchise leader to oversee day-to-day operations for the fast-growing custom window treatment brand

Bringing Sports to Life: Leveraging a Team Sport Attitude in Franchise Marketing

Taking insights from my experience as a two-time Division 3 softball champion from Virginia Wesleyan University—this article delves into how the discipline, teamwork, and competitive spirit fundamental to sports can drive dynamic and engaging marketing campaigns. We’ll explore how a champion’s mindset can elevate your brand’s presence and connect with audiences during this exhilarating time.

Five steps to running a well-rounded cause-based campaign

Running a successful cause-based campaign requires a blend of strategic partnerships, ambitious goal-setting, robust communication, and community engagement. Pool Scouts’ collaboration with the Hope Floats Foundation for Water Safety Month is a prime example of how franchisors can make a significant impact. By aligning with a reputable non-profit, setting clear and achievable goals, and leveraging various communication channels to engage both franchisees and customers, Pool Scouts has managed to raise substantial funds and increase awareness about water safety.

The key takeaway for other franchisors is to identify a cause that aligns with their business values, build strong partnerships, engage their community, and utilize diverse communication strategies to maximize their campaign’s reach and effectiveness. Remember, the success of such campaigns not only reflects positively on your brand but also contributes to the well-being of the community. By following these steps, franchisors can run well-rounded, impactful campaigns that truly make a difference.

IFA Files Comments on Proposed Franchise Broker Regulations

The International Franchise Association (IFA) today submitted comments to the North American Securities Administrators Association (NASAA) in support of its proposed “Franchise Broker Act,” a model for state legislatures which would provide registration and disclosure requirements for third-party franchise sellers and their representatives. In the comments, IFA applauds NASAA’s efforts to establish greater transparency in the franchise sales process, while suggesting amendments to the proposal to provide clarity and practical application of registration and disclosure requirements.

IFA Files Comments on Proposed Franchise Broker Regulations

The International Franchise Association (IFA) today submitted comments to the North American Securities Administrators Association (NASAA) in support of its proposed “Franchise Broker Act,” a model for state legislatures which would provide registration and disclosure requirements for third-party franchise sellers and their representatives. In the comments, IFA applauds NASAA’s efforts to establish greater transparency in the franchise sales process, while suggesting amendments to the proposal to provide clarity and practical application of registration and disclosure requirements.

Christian Brothers Automotive Drives Community-Centered Vehicle Care to O’Fallon

Christian Brothers Automotive (CBA) has landed in O’Fallon and is set to open for automotive repair and maintenance on June 17.

Freddy’s Frozen Custard & Steakburgers to Expand Texas Footprint with 20-Unit Development Deal

Veteran Franchise Group Signs on to Grow Fast-Casual Restaurant’s Presence in Houston Market

Freddy’s Frozen Custard & Steakburgers to Expand Texas Footprint with 20-Unit Development Deal

Veteran Franchise Group Signs on to Grow Fast-Casual Restaurant’s Presence in Houston Market

Smalls Sliders® Signs Repeat Alabama Deal

Breakout Cheeseburger Slider Brand Dropping Five More Cans in the Heart of Dixie

Pizza Factory Opens in Bakersfield, CA

Multi-Brand Operator Opens Beloved Pizza Brand in Food-Loving California Town 

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