FOR IMMEDIATE RELEASE

SPARTANBURG, S.C., – (July 31, 2025) – Eggs Up Grill, a neighborhood favorite and the fastest-growing “better breakfast” restaurant franchise in the country, announced today the promotion of Julie Krupa to Vice President of Real Estate Development. The move recognizes Krupa’s pivotal role in fueling the brand’s national expansion and her leadership in advancing its development approach.

Since joining Eggs Up Grill in 2023, Krupa has been a critical force in the brand’s rapid growth, helping nearly double its footprint and bringing it within reach of its 100th location, expected to open this fall. Her expertise has guided franchise partners through site selection and build-out, resulting in dozens of successful openings across both new and existing markets.

Krupa is also leading initiatives to enhance Eggs Up Grill’s design and functionality, improving efficiency, elevating the guest experience, and providing franchise partners with more flexibility and opportunity. Her work is paving the way for an upcoming announcement on the brand’s next phase of growth.

“Julie’s vision and leadership have transformed the way we approach development, from introducing innovative prototypes to creating a seamless process that supports franchise partners from site selection through opening day,” said Ricky Richardson, CEO of Eggs Up Grill. “Her impact is felt in every new market we enter, and this promotion reflects the critical role she will continue to play as we cross the 100-location milestone and pursue even greater growth.”

Krupa brings nearly two decades of experience in franchise real estate and development, including leadership roles at Taco Bell and Torchy’s Tacos. Her expertise spans site selection, design, construction, and franchise partner support, making her a vital asset to the brand’s end-to-end development process.

In addition to her work at Eggs Up Grill, Krupa is an active participant in the broader franchise and restaurant industries. She is a member of the Women in Restaurant Leadership (WiRL) network and a regular contributor to industry roundtables and events that advance inclusion and excellence in franchising.

“I’m grateful and honored to be taking on the role of Vice President at Eggs Up Grill,” said Julie Krupa. “I’m looking forward to continuing to work with some of the best franchise partners in the business—their sense of ownership and enthusiasm to grow the Eggs Up Grill brand is what makes this so rewarding.”

As Vice President of Real Estate Development, Krupa will continue to lead strategic market development and support for new and existing franchise partners, reinforcing Eggs Up Grill’s position as the top choice for multi-unit operators seeking a strong daypart concept with end-to-end support.

Known for serving up smiles from sunup through lunch, Eggs Up Grill is open daily from 6 a.m. to 2 p.m., offering fan favorites like omelets, breakfast sandwiches, burgers, bowls, mimosas, and more, making it a convenient new go-to for families, professionals, and weekend brunchers.

Eggs Up Grill is actively seeking motivated individuals to partner with across the country. Whether you’re a seasoned entrepreneur or you’re looking to own your very first business, Eggs Up Grill could be the perfect opportunity for you. To learn more about franchising with Eggs Up Grill and the available franchise opportunities, visit: https://eggsupgrillfranchise.com/

For more information about Eggs Up Grill, visit: https://eggsupgrill.com/

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About Eggs Up Grill

Founded in Pawleys Island, South Carolina, Eggs Up Grill has been serving smiles for over 25 years. From the first sip of freshly brewed coffee to the last bite of a hearty breakfast or lunch, our welcoming atmosphere and attentive service make every visit feel like coming home. As “neighbors serving neighbors,” we proudly serve breakfast, brunch, and lunch daily from 6 a.m. to 2 p.m., offering a full menu throughout our hours of operation.

Eggs Up Grill’s business model is designed to create smiles not just for guests but for our Franchise Partners as well. Ranked the No. 1 breakfast franchise by Entrepreneur Magazine’s Franchise500® for four consecutive years, Eggs Up Grill is experiencing record growth and actively seeking both seasoned and first-time franchise partners. With 98 locations currently in operation and more than 85 under development or committed to open, the brand is poised for continued success.

Media Contact:

Jordyn Whitted, Thunderly

jwhitted@thunderlymarketing.com

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