Kent Doyle brings more than 25 years of marketing, technology, and business leadership experience to the International Franchise Association. His unique perspective spans the franchise ecosystem, including franchisor leadership, agency partnerships supporting some of the world’s most recognized franchise brands, and experience working within a large multi-unit franchisee organization.

His career has included roles with Rita’s Italian Ice, Checkers & Rally’s, Domino’s Pizza, and Kiddie Academy, along with agency leadership at Wunderman supporting brands including Burger King and Bloomin’ Brands.

Throughout his career, Kent has built a reputation for connecting strategy, technology, data, and people to drive meaningful business results. His leadership approach begins with understanding business objectives and audience needs, then developing the strategies, systems, and partnerships needed to deliver measurable impact. With a passion for innovation and operational efficiency, he specializes in transforming complex marketing challenges into scalable, technology-enabled solutions that strengthen organizational capabilities and create lasting value.

A Certified Franchise Executive (CFE) and member of IFA’s Marketing & Innovation Committee, Kent is passionate about advancing the franchise business model through innovation, collaboration, and smarter use of technology.

Outside of work, Kent enjoys cycling, golf, and attending concerts as often as possible. He lives in Abingdon, Maryland, with his wife and two daughters.