What will it take to attract more qualified franchisees in 2027, and what does the latest industry data tell us about the road ahead?

New research reveals surprising shifts in franchise ownership demand. While searches for franchise opportunities have declined from early 2026 highs, advertising engagement is surging, conversion rates
are improving, and lead generation costs are falling.

Join Reshift Media for an exclusive look at the latest U.S. Franchise Development Demand Index (FDDI), featuring emerging trends, historical patterns, and forecasts for 2027.

Discover what’s driving franchise ownership interest, how economic conditions and seasonality could influence future demand, and what these trends mean for your franchise development pipeline.

We’ll also share proven digital marketing best practices for attracting qualified franchise candidates, including paid advertising, search, AI-driven discovery, and strategies for converting more prospects into
leads.

Walk away with valuable industry intelligence, a clearer outlook for 2027, and actionable strategies to help grow your franchise network.

Speaker: Steve Buors, CEO, Reshift Media

*Sponsored Content. Created by or on behalf of the sponsor, who paid for its placement. Views expressed are the sponsor’s own and do not necessarily reflect those of the IFA. Placement of this content is not an endorsement.