Discover the hidden gaps draining franchise profitability and what to do about them before 2027.

Your franchise system could be spending more on marketing, generating more leads, and still leaving significant revenue on the table.

With rising acquisition costs, AI changing how customers find businesses, and increasing pressure to improve profitability, the old marketing playbook isn’t enough. Hidden gaps in your strategy could be costing your franchise system more than you realize.

Join us as we reveal five often-overlooked marketing blind spots that could be holding your franchise system back, and the actionable steps you can take to address them before the new year.

In this webinar, you’ll learn:
• How to connect marketing spend to actual revenue: Move beyond leads and clicks to measure the customers, sales, and ROI your marketing generates.
• How AI is changing local customer discovery: Understand why traditional search rankings are no longer enough and how to improve your locations’ visibility across Google, Maps, and AI-powered search.
• Where AI automation can put your brand at risk: Learn how to balance automation with human oversight to protect brand consistency, customer experience, and marketing performance.
• Why outdated websites may be holding you back: Identify website performance, accessibility, and compliance challenges that can limit growth across your franchise system.
• How to simplify your marketing technology: Reduce platform fatigue, improve franchisee adoption, and connect your marketing data for better systemwide visibility and decision-making.

Speaker: Stephanie Peterson, Ignite Visibility CMO

Sponsored Content. Created by or on behalf of the sponsor, who paid for its placement. Views expressed are the sponsor’s own and do not necessarily reflect those of the IFA. Placement of this content is not an endorsement.