Eggs Up Grill Opening in Seneca, SC, Bringing Better Breakfast to a Bustling New Neighborhood

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Grand Opening Celebration Set for Thursday, June 6 with Ribbon Cutting and Exclusive Giveaways

SENECA, S.C., – (May 29, 2025) – Eggs Up Grill, a neighborhood favorite and the fastest-growing “better breakfast” restaurant franchise in the country, announces its newest location opening next week in Seneca. Located at 237 Applewood Center Place, the restaurant will begin serving guests on Monday, June 2, and will host its official grand opening and ribbon cutting celebration on Friday, June 6 starting at 11 a.m.

To celebrate, the restaurant is offering 10 random surprise giveaways on both opening day and grand opening day. Lucky guests will receive a Free Meal a Month card, redeemable for one free entrée every month for a year.

Owned and operated by multi-unit franchisees Darby Smith and Jackson Turner, the Seneca location is their third Eggs Up Grill restaurant, joining their successful locations in Clemson and Greenwood. Lifelong friends, Smith and Turner first discovered Eggs Up Grill by going to the restaurant for breakfast with their families, an experience that eventually inspired them to become franchisees.

“There’s nothing quite like Eggs Up Grill in Seneca,” said Smith. “The area has been missing a true neighborhood breakfast spot, and we’re thrilled to bring the brand’s great food, warm service and welcoming atmosphere to this growing community.”

Known for serving up smiles from sunup through lunch, Eggs Up Grill is open daily from 6 a.m. to 2 p.m., offering fan favorites like omelets, breakfast sandwiches, burgers, bowls, mimosas, and more. The Seneca restaurant is located in a high-traffic shopping center, making it a convenient new go-to for families, professionals, and weekend brunchers.

The owners are committed to becoming a part of the local fabric in each market they serve. In Clemson and Greenwood, their restaurants support causes like Clemson Miracle, which benefits children’s hospitals, and The Oaks Recovery Center, which provides second chances for individuals overcoming addiction. Plans for community partnerships and local giveback efforts in Seneca are already underway, with an emphasis on identifying meaningful ways to serve the area throughout the year.

“We’re proud to grow alongside passionate franchisees like Darby and Jackson,” said Ricky Richardson, CEO of Eggs Up Grill. “They exemplify what makes our brand special: deep local roots, a commitment to community involvement, and a true love for serving others. Their continued expansion is a great reflection of the momentum behind Eggs Up Grill.”

For more information, visit Eggs Up Grill Seneca online or follow @EggsUpGrillSeneca on Instagram.

Eggs Up Grill is actively seeking motivated individuals like Darby and Jackson to partner with across the country. Whether you’re a seasoned entrepreneur or you’re looking to own your very first business, Eggs Up Grill could be the perfect opportunity for you. To learn more about franchising with Eggs Up Grill and the available franchise opportunities, visit: https://eggsupgrillfranchise.com/

For more information about Eggs Up Grill, visit: https://eggsupgrill.com/

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About Eggs Up Grill

Founded in Pawleys Island, South Carolina, Eggs Up Grill has been serving smiles for over 25 years. From the first sip of freshly brewed coffee to the last bite of a hearty breakfast or lunch, our welcoming atmosphere and attentive service make every visit feel like coming home. As “neighbors serving neighbors,” we proudly serve breakfast, brunch, and lunch daily from 6 a.m. to 2 p.m., offering a full menu throughout our hours of operation.

Eggs Up Grill’s business model is designed to create smiles not just for guests but for our Franchise Partners as well. Ranked the No. 1 breakfast franchise by Entrepreneur Magazine’s Franchise500® for four consecutive years, Eggs Up Grill is experiencing record growth and actively seeking both seasoned and first-time franchise partners. With 97 locations currently in operation and over 85 more under development or committed to open, the brand is poised for continued success.

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