Leading Tires and Custom Wheels Retailer Recognized as a Top Franchise for Culture Based on New Research

TAMPA, Fla. – RNR Tire Express (RNR), the nation’s leading franchise retailer for tires and custom wheels and part of the multi-brand franchisor company DX3 Brands, was recently recognized on Franchise Business Review’s 2026 “Culture100” list. The list recognizes the top 100 franchise brands in its annual research on the best franchise cultures.

Franchise Business Review, a research firm that conducts independent surveys of franchisee satisfaction, provides the only ratings of franchises based solely on actual franchisee satisfaction and performance. RNR Tire Express was among more than 330 franchise brands, representing over 29,000 franchise owners, that participated in Franchise Business Review’s research on the best franchise cultures.

Franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems. The brands that were selected received the highest overall ratings based on 17 unique areas that contribute to a strong company culture, including leadership, core values, franchisee community and engagement.

RNR ranked above the industry average across all five of the main categories, with franchisees giving the brand especially strong marks for honesty and integrity, enjoyment of the organization, respect, trust and team culture.

“At RNR, creating a Value DRiVEN Experience starts with our franchisees, said Adam Sutton, CEO of RNR Tire Express and DX3 Brands. “This honor is especially meaningful because it comes directly from the people who know our brand best. It reinforces that our focus on culture, relationships, and support continues to create a strong foundation for growth across the RNR system.”

RNR’s survey data showed the following:

• Honesty & Integrity: 97%, compared to an industry benchmark of 76%
• Enjoyment of the Organization: 95%, compared to 80%
• Respect: 94%, compared to 78%
• Trust: 94%, compared to 73%
• Team Culture: 94%, compared to 74%

“Culture fit is one of the most critical, and most elusive, factors in a franchise investment decision,” said Michelle Rowan, President of Franchise Business Review. “At Franchise Business Review, we survey thousands of current franchise owners to understand how they truly feel about the brand they’ve invested in. Our data measures the indicators that matter most to a thriving franchise culture: whether franchisees feel genuinely supported by their franchisor, and how effectively franchise teams and support staff collaborate to achieve shared goals. The brands recognized on this year’s Culture100 list earned franchisee ratings that outpace the industry average by 20% to 50% across these key cultural dimensions. For anyone exploring franchise ownership, these are the brands worth knowing about first.”

RNR has carved out a unique niche in the tire and wheel industry with its convenient, flexible payment options that fit each customer’s budget. RNR professionally installs safe, quality tires and custom wheels to a growing market of underserved consumers; the tens of millions without the disposable income to pay upwards of $1,200 for out-of-pocket, unexpected tire expenses. That people-first approach has helped shape RNR’s franchise culture, giving franchisees the opportunity to grow with a brand built on accessibility, meaningful customer relationships and community impact.

For more information regarding RNR Tire Express and its franchise opportunities, please visit www.RNRfranchise.com.

About RNR Tire Express

RNR Tire Express is a national franchise retailer of quality tires and custom wheels known for their customer-centric, flexible lease-to-own payment options. Established in 2000 by rent-to-own veteran Larry Sutton, RNR has grown to over 200 locations in 30+ states and internationally. The brand ranked in Franchise Times’ Top 400 list for 2025, was recognized by Entrepreneur Magazine as one of the Top Brands for Multi-Unit Owners and was named the No. 8 automotive franchise in Entrepreneur’s 2026 Top 10 Franchises by Industry list. Additionally, RNR ranked in Entrepreneur magazine’s 2026 Franchise 500 ranking. Most recently, the company earned a Notable Distinction in the 2026 FUND TopScore Awards, recognizing its performance and commitment to franchisee success. RNR Tire Express is seeking qualified multi-unit franchisees to help expand the franchise into prime markets throughout the country.

About DX3 Brands

DX3 Brands is a value-driven, multi-brand franchisor built on more than 25 years of franchise experience. Founded in 2000 as a single brand with RNR Tire Express, the company has grown into a nationally recognized brand spanning more than 200 locations and generating over $350 million in annual revenue. Building on that success, DX3 Brands welcomed Gigglewaters Social Club & Screening Room alongside RNR Tire Express in 2026. DX3 Brands partners with established brands to help them grow through proven franchise systems, operational expertise, and the infrastructure needed to support franchisee success. The company provides franchise owners with the tools, support, and guidance to build strong teams, deliver Value DRiVEN Experiences, and impact the communities they serve.

For more information regarding DX3 Brands and its franchise opportunities, please visit www.DX3Brands.com