Paid media should do more than generate click, it should drive qualified leads, fuel unit-level growth, and deliver measurable ROI across your franchise system. In this session, we will break down how franchisors can build smarter paid search and social strategies that not only attract the right customers but also convert them at the local level. From campaign structure to lead quality, we’ll explore how to align national oversight with local execution to maximize performance across every market.
You’ll walk away with practical strategies to improve lead generation, optimize spend, and create a more scalable, results-driven paid media approach for your brand and your franchisees.