Webinar Recording | Trademark Triage – Protecting Your Most Valuable Asset!
On May 16, 2023, this Lunch N Learn webinar sponsored by Saxton & Stump, explored trademark law. It’s not hyperbole to say that franchises run on intellectual property (IP) and that trademarks are at the center of almost all franchise agreements. In this 30-minute discussion, Saxton & Stump attorneys Tom Kent and M. Kelly Tillery covered real-world cases that illustrate the “do’s” and “don’ts” of managing a trademark portfolio, particularly for franchises. The presenters covered topics like trademark policing, auditing a portfolio and how to implement an aggressive (and potentially valuable) protection program. Using recent case studies from national brands, you will learn how to successfully protect and capitalize on their brand.
Speakers:
Thomas Kent, Esq., Chair of the Franchise Licensing and Distribution at Saxton & Stump
M. Kelly Tillery, Esq. Member of the Intellectual Property Group at Saxton & Stump
Per IFA the Privacy Policy, IFA Conference and Event attendee business contact information may be shared with other attendees and event sponsors.