Financing the Future: Navigating New Trends and Challenges in Franchisee Approvals and Lending Access to capital is a cornerstone of franchise growth, but the franchise lending landscape is evolving rapidly. This session will explore current developments in franchisee lending, including the return of the SBA Franchise Directory, shifting underwriting standards, and the expanding role of franchise brokers and sales organizations (FSOs). We will also delve into the pros and cons of targeting select highwealth and sophisticated franchisee applicants versus the broader spectrum of mainstream franchisee applicants.