Build Your Brand Beyond Borders
Ready to grow internationally? International Franchising Fundamentals gives you the blueprint to expand into new markets, with less risk and more reward. Learn how top brands succeed overseas and what it really takes to franchise globally.

This exclusive program is offered only a few times per year. You’ll experience a dynamic mix of self-paced learning, live instructor guidance, real-world case studies, and peer discussions, all designed to give you actionable strategies for global expansion.

Why Take This Program?

• Learn five international franchise models that work
• Test your brand’s readiness for global growth
• Avoid costly mistakes with real-world lessons
• Master global expansion strategies—from supply chain to partnerships
• Sharpen your cultural intelligence for today’s global market

What You’ll Learn

Whether you’re a franchisor eyeing global markets or a franchisee ready to scale, this program offers a foundational, franchisee-focused perspective.
Expect to spend 8 to 10 hours total during the week on course activities. That includes self-paced content, blog-style assignments, quizzes, and peer discussions.

You’ll explore key topics such as:

• Evaluating franchise opportunities
• Comparing franchise and traditional business models
• Understanding the Franchise Disclosure Document (FDD) and franchise contract
• Planning and launching new franchise businesses
• Strengthening franchisor-franchisee relationships
• Assessing your mindset and readiness for international growth
• Understanding franchising’s role in the U.S. and global economy

Program Details

• Format: Online | Expert-Guided | Self-Paced
• Cost: $400 (IFA Member) / $650 (Non-Member)
• Credits: 8 CFE Education Credits

This flexible course is designed for working professionals. Complete it on your own schedule within the week.

Meet Your Instructor: Dr. Bett Mickels
Dr. Bett Mickels is a seasoned faculty member at the University of Louisville, specializing in international business, franchising, and entrepreneurship. With deep expertise in global business strategy and a passion for real-world application, she equips learners with the insight needed to navigate today’s international franchise landscape.

View Dr. Mickels on LinkedIn