Webinar Recording | The New Franchise Growth Engine: Turning Digital Complexity into Consistent Revenue

Franchise brands are operating in a more complex growth environment than ever before. Customer discovery is fragmenting as AI rapidly accelerates, traditional performance signals are weakening, and marketing decisions are increasingly made without a clear line of sight into what is actually driving revenue at the local level. This webinar will explore how franchise revenue growth really works in 2026 and
why many legacy marketing models are no longer keeping pace. We will examine the structural challenges franchisors face across data, media, and modern discovery channels, and introduce a systems-based way of thinking about growth.

Key takeaways will include:
• Why franchise growth stalls when data is fragmented and decisions lack location-level clarity
• How sustainable franchise revenue depends on connecting national strategy to local execution
• Why brands that only capture demand miss the opportunity to create it
• How visibility is shifting beyond traditional search and why brands must adapt
• What it takes to move from isolated performance metrics to a compounding growth system

Speakers:
Joshua Allen, VP of Marketing & Sales, Location3
Michele Crowley, Chief Growth & Strategy Officer, Location3