MINNEAPOLIS – Discover Strength, the strength training concept built on the principle that busy people don’t have time to waste on exercise that doesn’t work, announces the brand’s impressive results for the first quarter of 2024. This comes after the brand’s extraordinary success in 2023, which saw 21 new deals signed before the end of the year.

As Discover Strength enters Q2, the brand is well-positioned to capitalize on this year’s major fitness trends. In particular, Discover Strength is leveraging the growing popularity of strength conditioning and the increased demand for mental health benefits from exercise.

Q1 Highlights Include:

  • New Openings: Since the start of 2024, Discover Strength has opened two new studios in Chicago, IL, and Madison, WI. These join two new locations that opened in Rochester, MN, and Draper, UT at the end of last quarter.

  • Entering New Markets: The openings in Chicago and Madison mark the brand’s first entry into the states of Illinois and Wisconsin, furthering Discover Strength’s hold on the Midwest.

  • Signed Deals in Development: In addition to the four recently opened Discover Strength studios across the country, Discover Strength has another 26 locations signed and in development. This includes the first locations in the states of Texas (Lewisville and South Lake), Massachusetts (Boston), Florida (Weston), Tennessee (Nashville), and Georgia (Sandy Springs), the first Washington, D.C. location, and new locations in Arizona (Gilbert, North Scottsdale, and Biltmore) Minnesota (Shakopee and St. Paul), Colorado (Boulder, Centennial, Denver, and Castle Rock), Wisconsin (Hudson), and Utah.

  • Health & Fitness Association Convention Speaking Engagement: This winter, Discover Strength CEO, Luke Carlson, and VP of Sales and Marketing, Hannah Johnson, were invited to lead a session on marketing best practices in the fitness industry titled, “The Marketing Overhaul: Three Actions to Drive Profitable Growth.”

Looking ahead, Discover Strength has ambitious plans moving into the second quarter of 2024. From April 18 to 19, the brand plans to bring the entire company together for a Franchisee Summit in Minneapolis for two captivating days of collaboration. During the summit, franchisees and corporate leaders will converge to share the latest research and issues facing the fitness industry. The summit serves as a perfect opportunity for Discover Strength executives and franchisees from across the country to connect, learn, and collaborate on the current state of strength training and how the brand can continue its national expansion efforts while continuing to offer all clientele the best possible workout experience.

As the brand continues its franchise expansion, it is actively seeking both single and multi-unit franchise partners looking to invest in the growing market of strength training. The initial franchise fee of Discover Strength is $49,000 with an estimated total investment of $419,000-$758,000.

To learn more about the Discover Strength franchise opportunity, please visit https://discoverstrengthfranchise.com/.

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About Discover Strength

Founded in 2006, Discover Strength is a Minnesota-based strength training studio built on the principle that busy people don’t have time to waste on exercise that doesn’t work. Discover Strength delivers 30-minute strength training workouts, twice per week with exercise physiologists. They help their clients look and feel their best in a fraction of the time. Discover Strength currently has 43 locations (18 open and 2 in development across the country) with more on the way. Learn more at discoverstrengthfranchise.com.

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