FRISCO, Texas – Salata Salad Kitchen, the built-to-order salad kitchen that allows guests to customize and create meals that fit their lifestyle, officially announced the grand opening of its newest location in Frisco on March 28 at 11:00 a.m. The new restaurant is located within the Shops of Eldorado at 4880 Eldorado Parkway, Suite 600, conveniently situated off the tollway.

Salata restaurants feature fully customizable, built-to-order salads, wraps, soups, organic teas and lemonades, along with fresh fruit, vegetables and lean proteins, which are all prepared and chopped daily in-house. With five salad bases, over 50 toppings and 11 house-made, gluten-free dressings, guests can create meals tailored to their lifestyle. Salata can be enjoyed through online ordering with pick-up and delivery, as well as dine-in and catering. Guests can earn points and rewards with every purchase by joining Salata’s Tastemaker Rewards program.

To celebrate the grand opening on March 28, the new Frisco restaurant will host a dine for a cause initiative where 10% of all sales on the grand opening day will go toward St. Jude’s Children’s Hospital. Other special offerings available during the grand opening include: 

  • The first guest in line receives a Salata swag kit featuring a Tote bag, lunch bento box, reusable water bottle, one-of-a-kind veggie stress ball and $50 Salata gift card.
  • The first 100 guests will receive a free Frisco Salata-branded t-shirt.
  • A free small veggie salad when downloading the Salata Tastemaker app and joining the rewards program. 
  • Face painting, live music and a succulent bar for guests to pot their own individual plant.
  • Flights & Bites station, featuring complimentary salad samples and a variety of organic teas and lemonades. 

“The people of Frisco are known for their warmth and hospitality,” said Michael Mina, a multi-unit franchisee with five total Salata restaurants including this new opening in Frisco. “It’s a thriving environment brimming with diverse, health-conscious individuals and families who lead vibrant, active lives. I’m eagerly anticipating contributing to this welcoming community through Salata. We aim to create a dining experience for all ages that harmonizes with their wellness-oriented lifestyle and become one with the area.” 

The Frisco Salata is the 98th location open nationwide. The location will be operated under Michael Mina and Grow Green Culinary, LLC, and is the fifth Salata restaurant for the group, with other locations in downtown Dallas and Park Cities.

“Michael’s been a fundamental part of our brand since the beginning,” said Salata’s President, Michele Maerz. “He has played an integral role in Salata’s growth journey, embodying our mission and values wholeheartedly as we look to empower our guests wherever they are. We’re thrilled to have him open this latest Salata restaurant in Frisco.” 

Houston-based Salata offers built-to-order salads and wraps alongside soups, teas, and lemonades. Salata has established a loyal following by providing customizable and healthy options for any lifestyle. The brand has maintained its place at the leading edge of the fast-casual restaurant category with tech-enabled advancements and is rapidly growing across the nation on its road to 100 restaurants. 

For more information on the Salata franchise opportunity, visit https://franchise.salata.com/. 

About Salata 

Salata Salad Kitchen is a fast casual salad franchise founded in 2005 by Berge Simonian in Houston. The brand was developed to provide quick, healthy meal options to guests. The menu features more than 50 fresh toppings and house-made dressings for guests to customize their salads and wraps so they can eat, feel and live the way they want. With no complex or intimidating ingredients, the options are simple and familiar for customers of all backgrounds. Topped with excellent customer service, the Salata experience is simple, playful and genuine. 

Beyond its inclusive and welcoming experience, Salata offers guests a generous loyalty program. Customers can download the Salata mobile app and sign up to order ahead and earn tasty rewards. Once signed up, customers receive one point for every dollar spent at Salata. Every 100 points earns guests a $7 salad kitchen credit and app users have exclusive access to bonus rewards opportunities such as double points weeks. 

The brand began franchising in 2006 and has now expanded to more than 90 locations in Texas, Georgia, Southern California, Louisiana, and North Carolina.  

For more information about Salata, visit https://www.salata.com/.  

About St. Jude Children’s Research Hospital®
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. When St. Jude opened in 1962, childhood cancer was largely considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80%, and it won’t stop until no child dies from cancer. St. Jude shares the breakthroughs it makes to help doctors and researchers at local hospitals and cancer centers around the world improve the quality of treatment and care for even more children. Because of generous donors, families never receive a bill from St. Jude for treatment, travel, housing or food, so they can focus on helping their child live.

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