MINNEAPOLIS – Discover Strength, a strength training concept built on the principle that busy people don’t have time to waste on exercise that doesn’t work, celebrates a remarkable year of growth and innovation as it looks forward to an even more ambitious new year. The brand has successfully expanded its presence with six new locations including two state debuts in Draper, UT and Scottsdale, AZ, along with four new Minnesota openings in Edina, Savage, Apple Valley, and Rochester. 2023 was a milestone year for Discover Strength’s franchise development, with 21 new deals signed and an additional 5-7 in the works before the end of the year. This achievement speaks volumes to the company’s commitment to quality and excellence in franchisee partnerships.

Discover Strength has made significant strides in 2023 to further develop the brand’s training programs for new franchisees. The franchise refined its 10-day training program, incorporating four days of on-site training to align closely with new studio launches. Furthermore, hundreds of hours of Learning Management content have been added, reinforcing the core principles of Discover Strength’s workout experience, customer service methodology, and the fundamentals of successful studio operation.

“2023 has been a pivotal year for Discover Strength,” said Luke Carlson, CEO of Discover Strength. “We’ve expanded significantly, adding new locations and forging strong franchise partnerships. Our enhanced training and learning resources reflect our unwavering commitment to providing the best possible experience to our clients and franchisees.”

Looking ahead to 2024, Discover Strength is poised for substantial growth, as the brand sets its sights on awarding 40 new studios within the year. Next year’s expansion plans include entering new markets in Texas (Plano, Southlake, Austin), Florida (Ft. Lauderdale), Wisconsin (Hudson, Madison), Colorado (Centennial, Boulder, Denver), Illinois (Chicago), Massachusetts (Boston), Tennessee (Nashville) and Washington D.C. While Discover Strength remains focused on identifying and developing high-quality franchisees, the ultimate goal is to ensure continued success and profitability within the franchise network.

In terms of the industry outlook, Discover Strength is well-positioned to capitalize on two major fitness trends in 2024: the rising popularity of strength training and the increased demand for mental health benefits from exercise routines. As these trends gain momentum into the new year, Discover Strength is uniquely equipped to meet the ever-evolving needs of fitness consumers.

As the brand continues its franchise expansion, it is actively seeking both single and multi-unit franchise partners looking to invest in the growing market of strength training. The initial franchise fee of Discover Strength is $49,000 with an estimated total investment of $373,000-$611,000.

To learn more about the Discover Strength franchise opportunity, please visit: https://discoverstrengthfranchise.com/.

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About Discover Strength

Founded in 2006, Discover Strength is a Minnesota-based strength training studio built on the principle that busy people don’t have time to waste on exercise that doesn’t work. Discover Strength delivers 30-minute strength training workouts, twice per week with exercise physiologists. They help their clients look and feel their best in a fraction of the time. Discover Strength currently has 40 locations (14 open and 26 in development across the country) with more on the way. Learn more at discoverstrengthfranchise.com.

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