Field support is often positioned as relationship management. High-performing systems treat it as a performance engine.

If your Franchise Business Consultants are not driving measurable outcomes, you are missing one of the most powerful levers in your system.

This session focuses on redefining the FBC role, building accountability, and equipping your team to coach franchisees toward stronger results.

Learning Objectives

• Define the evolving role of the FBC and its direct impact on franchisee performance
• Establish clear KPIs and accountability systems for field support teams
• Develop coaching skills that build trust, drive accountability, and improve results

Speaker

Greg Nathan, CFE
Founder & Director, Franchise Relationships Institute
Greg Nathan is a leading authority on franchise relationships and field support effectiveness, known for helping brands improve alignment and performance across their networks.