AUSTIN, TX – HTeaO, America’s largest iced tea franchise, celebrated the grand opening of its newest location on May 26, 2023 at 12680 W. Hwy 290 Suite 500, in the Belterra Village at Ledgestone Shopping Center. The new location is owned by local entrepreneurs, Michael and Christie Sanders who have lived in the area for over 20 years. Michael has an engineering background, and Christie has an accounting degree, and most recently worked as a substitute teacher focusing on inclusion and focus in the classroom. Christie will be serving as the general manager of the store.

HTeaO is committed to providing a high-quality product, with all its ingredients fresh and 100 percent natural, in a fun and clean environment. Known for its 26 flavors of ultra-premium teas ranging from mint to mango fresco, these caffeinated and decaffeinated tea varieties come in both sweet or unsweet options, and any flavors can be combined to create something unique. The menu also features hot and cold tea and coffee drinks, such as the Texas Chai Tea Latte, Iced Horchata coffee and other coffee favorites.

“We have been preparing to open our HTeaO location for the last 2 years, and we are looking forward to finally having the opportunity to serve our community as we celebrate our grand opening,” said Christie Sanders, co-owner of HTeaO in Austin. “We were introduced to HTeaO when our kid’s attended college at Texas Tech, and quickly realized we wanted to open our own location. Our family is thrilled to be bringing the first HTeaO to Austin, and plan to open more locations in the future.”

To celebrate the grand opening of the first HTeaO in Austin, the store will be offering the following promotion:

  • Half price gallons until June 16th 

In addition to its wide array of teas and coffees, each location offers several healthy grab-and-go snacks, home brew kits, ground and whole bean coffee, apparel, and accessories. The community-driven organization also believes in brewing with purpose. Every cup can make a difference, and locations frequently host promotions to give back.

HTeaO is a unique franchise concept that has perfected a simplistic business model, dealing primarily in iced tea. With all natural ingredients, the brand has created its own supply chain, to ensure each store receives all essential products, and helps keep costs low. Striving for precise consistency, each store is equipped with its own proprietary water plant, creating pure and consistent tasting water.

“We’re proud to have the Sanders’ family join HTeaO as they celebrate the grand opening of our first Austin location,” said Justin Howe, Chief Executive Officer of HTeaO. ““With our one-of-a-kind products, processes, and leadership team, along with Michael and Christie’s passion for the brand, we anticipate a lot of success and potential growth opportunities in Texas in 2023 and beyond.”

The brand currently operates in 14 different states, has 450 locations in development and projects to have 500 locations open by the end of 2026.

For more information about HTeaO, please visit https://hteao.com.

About HTeaO

HTeaO is the leading iced tea franchise and is breaking into a niche category within the beverage industry. With a cost-effective business model, the brand operates their own supply chain, significantly lowering the cost of goods. HTeaO serves ultra-premium tea, water and coffee related products to customers in-store and through a drive-thru. 26 handcrafted flavors of sweetened and unsweetened tea are sold at each location, created with a proprietary water filtration system, and 100% all natural ingredients. In early January this year, HTeaO announced a minority partnership with two Dallas based Private equity firms: Crux Capital and Trive Capital. Financial terms of the transaction were not disclosed, and the partnership will help to ensure HTeaO’s stable expansion. HTeaO believes in creating a welcoming atmosphere and makes a large effort to give back to the local community. For more information about the franchise opportunity, visit https://hteao.com/franchise/.

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