In today’s crowded franchise landscape, simply unlocking the doors isn’t enough. The most successful franchise brands treat grand openings as strategic PR moments—designed to generate media coverage, drive foot traffic, excite local communities, and accelerate long term brand growth.

In this International Franchise Association–hosted webinar, Brian M. Lowe, President and CEO of BML Public Relations, will break down how franchise systems can transform routine store launches into high impact, buzz worthy events using Unveil by BML – the agency’s proven grand opening PR package built specifically for franchising. The agency used its Unveil by BML grand opening PR strategy to open more than 150 locations in the last 18 months for brands including Pizza Hut, Wendy’s Applebee’s, Five Iron Golf, Wayback Burgers, and more.

Designed for franchisees, franchisors, and franchise development, marketing, and communications professionals, this session will reveal how to create consistent, scalable, and news driven grand openings across local, regional, and national markets, helping brands stand out from day one.

As the leader of BML Public Relations, THE consumer PR agency in franchising, Brian will share real world insights from hundreds of franchise launches, showing how the right PR strategy can shorten the path from “new location” to “local headline.”

Speaker: Brian M. Lowe – President & CEO of BML Public Relations