Celebree School Launches ‘Little Learners, Big Earners’ Campaign to Spark Financial Literacy in Young Learners

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Piggy Bank Pledge, Fun-Filled Activities, and Nationwide Penny War Encourage Kids to Develop Smart Money Habits

BALTIMORE – It’s never too early to start learning about money! Celebree School, a leader in early childhood education, is taking financial literacy to the next level with the launch of its “Little Learners, Big Earners” campaign this April in honor of National Financial Literacy Month. Designed to help children develop smart money habits, the campaign will introduce kids to the basics of saving, spending, earning, and sharing in a fun and engaging way.

Studies show that children start forming money habits as early as age five. With financial literacy rates in the U.S. hovering around 50%, Celebree School is stepping up to ensure families have the tools they need to raise money-smart kids.

“Financial education isn’t just about dollars and cents – it’s about shaping responsible, confident decision-makers,” said Kristen Miller, Director of Education at Celebree School. “By introducing financial literacy early, we’re giving children the foundation they need to make smart financial choices that will benefit them for a lifetime.”

How to Get Involved: Throughout April, families can take part in a variety of interactive activities, including:

  • Take the Pledge & Be Entered to Win: Families are invited to take the “Little Learners, Big Earners Pledge” – a fun and creative way for children to commit to learning about money. Kids can decorate their very own pledge piggy bank printout and promise to save smart, spend wisely, earn proudly, share kindly, and keep learning about money. Parents can join the fun by sharing photos of their little savers using #LittleLearnersBigEarners on social media for a chance to win a Pretend & Play Calculator Cash Register and Celebree Swag Bag complete with a karaoke machine!
  •  Financial Fun Packs – Downloadable Money Magic: Parents can bring financial education to life at home with Celebree School’s free, printable activity kits filled with games and creative activities to teach kids about money in an engaging way. From Piggy Bank Bingo to “pretend store” shopping and coin-counting challenges, these packs encourage kids to learn while they play.
  • Parent Webinar – Preparing Financially for Your Child’s Future: Celebree School is hosting a free webinar on April 28 from 6-7 p.m. ET. The session will feature financial expert, Gino Zazzetta, CFP from Fusco Financial, where he will provide insights into different savings options and considerations to help parents make informed decisions that align with family goals – an overview of financial preparation and educational planning for children’s futures. Register Here.
  • In-School Activations & Nationwide Penny War: Inside Celebree classrooms, children will be showcased on Financial Scholars Walls, displaying their decorated piggy banks, pledge certificates, and drawings of their financial goals. Schools will also engage in a friendly Penny War fundraiser, teaching kids the value of giving back while raising money for Ronald McDonald House Charities.

Celebree School invites families nationwide to participate in the “Little Learners, Big Earners” campaign and help create the next generation of financially savvy kids.

With programs available for children six weeks to 12 years old, Celebree School lives by its promise to Grow People Big and Small™. The brand was founded on the belief that success in early childhood development is equal parts curriculum and a connection that extends beyond the classroom to address the needs of the whole child and the whole family. Curriculums are designed to develop positive social skills and values while allowing children to learn about the world through age-appropriate play, projects, and activities.

For more information on Celebree School’s “Little Learners, Big Earners” campaign, visit https://www.celebree.com/little-learners-big-earners/

For more information about Celebree School programs and enrollment, visit https://www.celebree.com/find-a-location/.

About Celebree School

Founded in 1994, Celebree School is a leader in early childhood education that provides infant and toddler care, preschool, before and aftercare, and summer camp programs. With a mission to Grow People Big and Small™, Celebree School believes success in early childhood development is equal parts curriculum and connection. Each school employs a customized program that addresses the physical, social, emotional, and academic needs of children and follows applicable state guidelines. In 2019, Celebree School launched its franchise offering. In 2024, Celebree School’s founder, Richard Huffman, launched a new parent company called Huffman Family Brands, merging Celebree affiliated concepts under one multi-brand company structure. Learn more about how we grow confident children who are prepared for school and life at Celebree.com. Connect with us on Facebook, Instagram, and LinkedIn.

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