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On May 9, 2024, this webinar sponsored by SOCi took a deep dive into recent survey findings from SOCi’s Consumer Behavior Index (CBI). We discussed eye-opening trends and behaviors that will challenge your current understanding and inspire a new approach to digital engagement tailored for franchise brands. Learn how to engage customers digitally while driving loyalty and growth with our expert-led sessions.

  1. Understand the evolving digital expectations of customers and how they interact with businesses online.
  2. Gain insights into the pivotal role of AI and technology in shaping local marketing strategies.
  3. Learn practical strategies for enhancing your online presence and engaging with customers more effectively.

Most brands want to target more than one generational group. Having a balanced search and social strategy is required to meet the expectations of older and younger consumers. Find out what platform your consumers are using to search for information. Trust us, it’s not what you’d expect!

Speakers:
Damian Rollison – Director, Market Insights at SOCi
Nicole DiNicola – Vice President, Product Marketing at SOCi

Per IFA the Privacy Policy, IFA Conference and Event attendee business contact information may be shared with other attendees and event sponsors.

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