Barbara Moran-Goodrich, CEO and Co-founded of Moran Family of Brands.  Moran Brands support over 135 franchises; Mr. Transmission, Multistate Transmission, Milex Complete Car Care, Turbo Tint and Alta Mere Automotive Outfitters in 27 states and internationally, Barb served as a member of the Board of Directors of the IFA – International Franchise Association from 2006 to 2012 and 2017 to 2023.   She has been an active member of various committees within the IFA, Automotive Care Association, Women in Auto Care, and Illinois Women Conquer Alzheimer’s, focusing on mentorship. Barb is a mentor within the IFA Franship program helping members share their experiences with each other. She is a member of the ACA Government Affairs Committee and an Ambassador and Advocacy Leader with the ACA.  In 2014 Barb was honored as the recipient of the Bonny LeVine Award by the IFA for her support and mentorship of others.

Barb has authored many articles over the years on various subjects from Developing Positive Relationships with your Franchisees to Succession Planning and Developing Effective Goals, which have been featured in several franchising magazines and automotive publications over the years. She has been featured in Wall Street Journal, Crain’s Business, TheStreet.Com Franchise Times, Huffington Post, Womenentreprenuer.com, Window Film Magazine, Franchise Update and Gears Magazine. In addition, Barb has been a contributor on various business programs over the years.  She has served as an expert panelist on the subject of leadership, franchisee relationships, mentorship programs, operations and has facilitated workshops on leadership to C-level executives.