Ashley Mitchell has spent her entire career in marketing and communication roles. She has held several positions in which she was responsible for creating and driving marketing strategy, overseeing the growth of business through all aspects of consumer marketing and communication, contributing to overall strategic planning as part of company executive leadership teams and executing high-profile events, including roles with The Walt Disney Company and several child service-focused franchises. Based on her experience, she understands the importance of protecting a highly revered brand while simultaneously translating the larger brand message to a regional and local level. Her experience spans consumer marketing, franchise development and mergers & acquisitions (both acquiring and being acquired by and working with private equity firms). Ashley has worked with brands in a variety of industries including youth enrichment, beauty concepts, home services, QSR and B2B services. She currently leads all things marketing for East Coast Wings + Grill. Ashley has consistently been recognized as a leader in the franchise industry, most recently as a Top Franchise Influencer and Top 50 Franchise CMO Gamechanger.