Leading Strength Training Franchise Building on East Coast Momentum with Two New Locations in The Garden State

MINNEAPOLIS, MN – Discover Strength, a franchise offering personalized strength training, is excited to announce its next phase of East Coast expansion with two New Jersey studios. The brand is opening its first location in Flemington February 27, with another location in Parsippany slated for April 2026, and is actively seeking additional franchisees to continue their growth in the state.

This upcoming growth strategically extends Discover Strength’s East Coast presence, building on its first location in the region in Washington D.C., which opened January 2026 and has already seen strong demand and membership interest. To continue this momentum, Discover Strength is looking to add units in New Jersey as interest in strength training continues to rise. New Jersey boasts two of the Top 30 Fittest U.S. states, making it a perfect market for Discover Strength to bring its customized, science-backed workouts to.

“We believe that busy people shouldn’t waste time on workouts that don’t work,” said Luke Carlson, CEO of Discover Strength. “With twenty years in the industry, we look forward to partnering with passionate entrepreneurs who share this belief and mission to bring time-efficient and effective workouts to individuals across New Jersey and beyond.”

Research published in the International Journal of Exercise Science shows that individuals achieve results with as little as two strength training sessions per week, an approach reflected in Discover Strength’s training model. Strength training has been linked to multiple positive health benefits including: an increase in lean body mass, an increase in metabolic rate, an increase in bone mineral density, a decreased risk of injury, and building back lost muscle tissue that commonly occurs with aging.

Founded in 2006, Discover Strength set out to bridge the gap between what exercise scientific literature says and the typical consumer practices in the gym. From this research, the brand found an immense disconnect. Every step of the Discover Strength experience is backed by a preponderance of research. The brand’s 30-minute, customized strength workouts are programmed twice per week and supervised by exercise physiologists with 4-year degrees in exercise science, hold multiple certifications, and read exercise research each week to ensure they stay up to date with the latest research on exercise.

As the brand continues its franchise expansion, it is actively seeking both single and multi-unit franchise partners who want to invest in the growing market of strength training.

To learn more about Discover Strength’s franchise opportunity, please visit discoverstrengthfranchise.com.

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About Discover Strength

Founded in 2006, Discover Strength is a Minnesota-based strength training studio built on the principle that busy people don’t have time to waste on exercise that doesn’t work. Discover Strength delivers 30-minute strength training workouts, twice per week with exercise physiologists. They help their clients look and feel their best in a fraction of the time. Learn more at discoverstrengthfranchise.com.

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