The experienced business leader recognized as a Veteran VIP for her 30 years of service in home care

SAN ANTONIO, Texas – March 4, 2026 – Caring Senior Service, a non-medical, personalized home care services company, announced today that Cindy Sheller, a multi-unit owner of several locations across Arizona, Nevada and Texas, has been named a Veteran VIP in the eighth annual McKnight’s Women of Distinction awards program.

A joint initiative of McKnight’s Long-Term Care News, McKnight’s Senior Living and McKnight’s Home Care, the Women of Distinction program recognizes women who have made significant contributions to the senior living, skilled nursing or home care fields. The Veteran VIP category honors women with more than 15 years of experience in the industry.

Nominations were judged by an external panel of industry experts. All winners will be honored during an in-person celebration on May 4 in Chicago.

“Cindy’s leadership reflects the very heart of what quality home care should look like,” said Jeff Salter, founder and CEO of Caring Senior Service. “She has built strong, sustainable operations across multiple markets while never losing sight of the people at the center of the work. Her commitment to mentoring caregivers, supporting families and developing future leaders within her organization has strengthened our brand and elevated the standard of care in every community she serves.”

Three Decades of Senior Care Experience

Sheller began her senior care career in 1994, holding leadership roles in assisted living, memory care, hospice and home health before opening her first Caring Senior Service location in Tucson, Arizona, in 2015. She has since expanded to nine territories across Arizona, Nevada and Texas. Her Tucson office consistently ranks among the top performers in the system.

She attributes that success to a people-first leadership philosophy grounded in Caring’s mission and GreatCare® method.

“Home care is about building relationships and trust,” Sheller said. “When we prioritize clients and caregivers, everything else follows. I have been fortunate to learn from mentors and to work alongside teams who lead with integrity and compassion every day. This recognition reflects the standard of care and leadership we strive to uphold in every community we serve.”

A Record of Recognition and Mentorship

Throughout her career, Sheller has received multiple honors, including Caring Senior Service’s Hedgehog Award and the 2024 Franchise Rock Star award from Franchise Business Review. She also previously hosted the Home Care Today podcast, which addressed topics related to aging in place and care planning.

Building a Family Legacy

Sheller continues to focus on mentorship and building a lasting legacy within the organization. Her eldest son, Nicholas, now serves as co-owner and operating partner of one of her Dallas-area offices, continuing the family’s commitment to service and leadership.

For more information about Caring Senior Service, visit www.caringseniorservice.com.

About Caring Senior Service

Caring Senior Service is a non-medical home care services company based in San Antonio, Texas. Founded by CEO Jeff Salter in 1991, the company provides assistance to seniors, people with disabilities, and any adult who may need help with the tasks of everyday living, such as bathing, personal care, running errands, and preparing food. After adding locations throughout Texas in the 1990s, the company extended its reach through franchising in 2002. It now boasts more than 50 locations throughout the United States.

Caring Senior Service has been named one of Franchise Business Review’s top franchises in 2022, 2023, 2024, and 2025 and is a leader in the use of technology and artificial intelligence in the senior care industry. At the heart of the organization is its GreatCare® method, a commitment to dependable service, quality care solutions and active involvement that ensures every client receives the highest standard of compassionate, personalized care.

For more information on Caring Senior Service, please visit www.caringseniorservice.com.

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