Culture isn’t just a “soft” topic — it’s a growth strategy. This session explores how values-driven cultures attract like-minded franchisees, inspire employee engagement, and create alignment across the entire system. Participants will learn how to define, communicate, and operationalize their brand’s values to gain a long-term competitive edge.

Learning Objectives:

• Define core values that resonate with franchisees, employees, and customers.
• Build governance and compliance systems that reinforce ethical decision-making.

Leverage culture as a differentiator for recruitment, retention, and performance

Facilitator: Jason Gehrke, CFE, Director,  Franchise Advisory Center

Pricing

Spring Series Bundle (All 3 Sessions)

Bundle and save! Register for all three Spring sessions by March 16 to maximize your learning and value.

Bundle Pricing (through March 16)

• IFA Members: $249
• Non-Members / CFE Candidates: $449
• Includes 4.5 IFA LIVE Credits

Individual Sessions

• IFA Members: $99 per session
• Non-Members: $299 per session
• Includes 1.5 IFA LIVE Credits per session

Participation in the CFE program is not required to attend. Credits apply to