Infrared Fitness Franchise Unites Charitable Efforts with Dedication Ribbons and Limited-Edition Pink Yoga Towels

NEW ORLEANS (OCTOBER 1, 2025) – HOTWORX®, the revolutionary 24-hour infrared fitness studio franchise, has launched its annual Workouts for Heroes campaign, a nationwide fundraising initiative running October 1–November 30. This year’s efforts will support both the Sacred Mountain Retreat Center (SMRC), which provides healing retreats for veterans and first responders, and the National Breast Cancer Foundation’s (NBCF) Military Women’s Patient Relief Fund, which helps cover essential non-medical expenses for military women battling breast cancer.

The two-month campaign combines HOTWORX’s previous charitable programs, the popular Pink Towel initiative and last year’s inaugural Workouts for Heroes activation, into one unified effort designed to maximize impact and rally its nationwide community behind two life-changing causes.

Ways to Give at HOTWORX Studios Nationwide:

  • Dedication Ribbons: Members can honor veterans by purchasing $1, $5, or $10 Dedication Ribbons to display in studios.
  • Pink Yoga Towels: HOTWORX will donate $1 for every limited-edition towel sold, with proceeds split equally between SMRC and NBCF.

“Workouts for Heroes is about more than fitness. It’s about community, resilience, and honoring those who serve,” said Stephen P. Smith, Founder and CEO of HOTWORX. “By uniting our members and studios across the country, we’re able to provide critical resources to veterans and military women battling breast cancer, showing them the strength and solidarity of the HOTWORX family.”

As fundraising efforts continue through November, HOTWORX members and franchisees alike around the nation are helping deliver meaningful support to two strong organizations making a difference. At SMRC, funds provide veterans and first responders with restorative retreats that focus on healing and recovery. Through the NBCF Military Women’s Patient Relief Fund, donations help cover everyday expenses like childcare, lodging, and transportation for military women navigating breast cancer treatment.

Together, these efforts highlight HOTWORX’s broader mission to build healthier, stronger communities not just through workouts inside the studio, but through collective action that makes a real difference in people’s lives.

For more information about HOTWORX and its charitable initiatives, visit hotworx.net. To find your nearest studio, visit hotworx.net/locations.

ABOUT HOTWORX®

Founded in Marrero, La., HOTWORX introduces a groundbreaking fitness program and is one of the fastest-growing franchises worldwide, known for its innovative approach to infrared fitness training. With over 775 studio locations and over 250,000 members, HOTWORX provides members with an immersive, virtual exercise experience that combines the benefits of infrared heat with either 30-minute isometric workouts or 15-minute High-Intensity Interval Training (HIIT) sessions. Using its patented infrared sauna, HOTWORX offers a “3D Training” method, uniquely blending heat, infrared energy, and exercise for a deep, detoxifying workout. Members can conveniently book sessions through the HOTWORX Burn Off app, making fitness accessible and secure.

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