Mountain West Coffee Franchise Launches Limited-Time Viral-Driven Innovation 

SALT LAKE CITY (September 25, 2025) —Beans & Brews Coffeehouse, the growing coffee franchise known for its High-Altitude Roasting™ and welcoming mountain vibe, is excited to introduce the Dubai Chocolate Frappe – an innovative beverage inspired by recent social media trends. (PHOTOS HERE)

The Dubai Chocolate Frappe, launching exclusively in Utah locations on September 25, brings the viral “Dubai Chocolate” sensation to the coffee category for the first time in a Frappe. Developed by Beans & Brews’ Chef Becca McIntyre, using a Dubai Chocolate Pistachio Frappe Mix, this indulgent frozen treat captures the rich, layered flavors that have made the Dubai Chocolate trend a social media phenomenon. This beverage is available for a limited time only while supplies last.

“This new drink reflects what Beans & Brews does best by merging creativity, superior quality, and emerging popular flavors,” said Becca McIntyre, Beans & Brews chef and beverage innovator. “Bringing a viral trend like Dubai Chocolate to life for our guests shows that we’re always listening to our customers. They want bold, innovative beverages and we’re delivering!”

In food and beverage circles, Dubai Chocolate continues to rise in popularity. Its signature fusion of chocolate, pistachio, and rich cream has created strong buzz and measurable demand.

About Beans and Brews Coffeehouse 

Founded in 1993 and franchising since 2004, Beans & Brews Coffeehouse opened its first location in Salt Lake City, quickly becoming known as the Home of High-Altitude Roasting™. This signature process, perfected in the Salt Lake Mountain valley, roasts coffee at the lowest possible temperature for the shortest amount of time to capture the essence of its mountain origins, delivering a smoother, more intense flavor. For more than 30 years, Beans & Brews has combined exceptional coffee with fast, friendly service in a welcoming local community atmosphere. They feature a full menu of hot and iced specialty coffees, frozen drinks, teas, energy drinks, and a variety of healthy food options. What began in the Salt Lake Mountain valley has grown to over 85 locations across seven states, with 112 more in development. For more information about Beans & Brews Coffeehouse, please visit www.beansandbrews.com.