Expansion will bring swim lessons and safety programs to LA families 

TROY, Mich. (Sept. 2, 2025) — Goldfish Swim School Franchising, LLC has signed an agreement to grow the brand in Southern California with franchise group GSS Los Angeles, LLC, led by local entrepreneurs Jason Adler and Alex Wang.

The duo plans to bring seven new swim schools across Los Angeles over the next several years, with the first one anticipated to open in late 2026.

Adler and Wang both come from backgrounds in investment management and live in Los Angeles, where they are raising their families. Recognizing the need for greater swim safety resources in their community, they were inspired to bring Goldfish Swim School to the market.

“As fathers of children, my business partner Jason and I were drawn to Goldfish Swim School not only for its strong brand recognition and proven leadership, but also for the opportunity to bring quality swim instruction to families in a growing area,” said Wang. “We look forward to expanding the brand in Southern California and building a strong foundation for future growth.”

Each location will feature a state-of-the-art, shiver-free 90-degree pool, a viewing area for parents and a tropical-themed facility designed to provide a comfortable and enjoyable experience for kids and parents alike. With Goldfish Swim School’s unique curriculum and small class sizes, children will be able to develop essential swim skills, build confidence and have fun in the water. Each school will bring approximately 50 new jobs to the area.

“As we expand further in California, we are pleased to welcome Alex and Jason into the Goldfish Swim School family, and we know their passion and commitment to water safety make them ideal school owners,” said Chris McCuiston, Goldfish Swim School CEO and Co-Founder. “Their dedication will lead the way as they educate children how to be safer in and around the water throughout Los Angeles.”

Goldfish Swim School provides swim lessons and water safety instruction for infants and children aged 4 months to 12 years, teaching children how to be safer in and around the water. Each school offers swim lessons and programs using a proprietary philosophy, The Science of SwimPlay®, to build life skills both in and out of the water through play-based learning in a fun and safe environment. Each school’s No. 1 focus and main priority is always the same — educating children on water safety while teaching them how to swim and respect the water.

Currently, there are three Goldfish Swim School locations in California, located in Aliso Viejo, Santa Ana and Ladera Ranch. Goldfish Swim School  is currently seeking proven operators in California throughout Sacramento, San Diego, San Francisco, San Jose and Los Angeles.

For more information on Goldfish Swim School and its franchising opportunities, please visit https://www.goldfishswimschool.com/franchise-opportunities/ or call 248-801-1850.

About Goldfish Swim School:

Founded in 2006 by husband-and-wife team Chris and Jenny McCuiston, Troy, Michigan-based Goldfish Swim School provides swim lessons and water safety instruction to infants and children aged 4 months to 12 years. Classes are led by specially trained instructors in a safe, child-friendly environment using a research-based philosophy called The Science of SwimPlay®. Since opening its first franchised location in 2009, the brand has grown to more than 195 schools in 40 states and Canada, with an additional 150-plus in development. Goldfish is ranked No. 75 overall in Entrepreneur’s 2025 Franchise 500® and has been recognized as the No. 1 swimming lessons franchise for nine consecutive years, was named to Franchise Times’ Top 400 in 2025 and is rated as a Top Franchise and a Most Profitable Franchise by Franchise Business Review for 2025.

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