DALLAS, Texas (July 30, 2025) — Morrow Hill, a premier commercial real estate firm specializing in franchise real estate, is proud to announce an exclusive partnership with Xponential Fitness, a curator of leading franchisors of boutique fitness brands. Through this collaboration, Morrow Hill will lead real estate efforts across Xponential Fitness’ portfolio of leading brands: Pure Barre, Club Pilates, Lindora, YogaSix, BFT and StretchLab.

This partnership is designed to streamline expansion processes, ensuring that each Xponential Fitness brand continues to grow in the strongest markets with best-in-class real estate support. By leveraging Morrow Hill’s market expertise, advanced technology and national footprint, Xponential Fitness is well-positioned to accelerate its presence worldwide.

“Xponential Fitness is setting the standard for boutique fitness on a global scale, and we are honored to play a role in supporting their continued success,” said Chris Morrow, president of Morrow Hill. “Our team’s experience, industry knowledge and speed to market makes Morrow Hill the ideal partner for a brand family of this caliber. We are excited to help drive their next phase of growth.”

“As we continue to grow our brands nationwide and internationally, partnering with Morrow Hill provides our franchisees with access to the best real estate resources in the industry,” said Tim Weiderhoft, Chief Operating Officer, Xponential. “This collaboration will allow us to expand with greater speed and precision, keeping our focus on building world-class fitness experiences for our members.”

The partnership represents a shared commitment to excellence and innovation, aligning two industry leaders dedicated to driving success for franchise owners and their communities.

About Morrow Hill
Morrow Hill is the leader in franchise real estate. With over 20 years of experience, the firm specializes in national expansion strategies for multi-unit brands, offering expertise in site selection, lease negotiation, portfolio management, territory mapping, occupier services and more. Morrow Hill’s data-driven approach and proprietary technology empower clients to make strategic, informed real estate decisions.

For media inquiries, please contact:

For more information, contact:
Lauren Moore, Thunderly Marketing

(817) 913-0914 | lmoore@thunderlymarketing.com

Caroline Wahl
Director of Marketing & Communications
Morrow Hill
caroline@morrowhill.com | (214) 446-6691

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