Industry Veteran Peter Giese Takes Helm as Business Consulting Franchise Strengthens Corporate Infrastructure for Growth

WEST PALM BEACH, FL (Oct. 19, 2026) – Exit Factor®, the award-winning, leading franchise in business value enhancement and exit planning, has announced several strategic leadership and corporate team appointments to support its continued growth and expanding franchise network. Headlining the appointments is Peter Giese, a seasoned executive with more than 25 years of experience in franchising and acquisitions, who joined Exit Factor as Brand President in September. The company has also added four corporate team members to strengthen business development, training, marketing and operational support.

Part of the United Franchise Group (UFG) family of affiliated brands and consultants, Exit Factor continues to expand domestically and internationally, driving investments in the leadership and resources needed to support its growing franchise network.

As Brand President, Giese oversees Exit Factor’s strategic direction, franchise development and national expansion, with a focus on accelerating growth and helping franchise owners empower business owners to build more profitable, valuable and transferable companies.

Giese brings an extensive track record of scaling franchise organizations and driving revenue growth. Most recently, he served as CEO of Engel & Völkers Florida, where he expanded the company’s network from 15 franchisees to 51 locations and grew annual sales volume to more than $4 billion. Previously, as President and Managing Partner of United Real Estate, he helped grow the company into a national franchise organization with more than 80 locations and over $6 billion in annual sales volume. He also held senior franchise sales and acquisitions leadership roles at Realogy Holdings Corp.

“Peter brings an exceptional combination of franchise development expertise, operational leadership and firsthand experience building and scaling successful businesses,” said Jessica Fialkovich, founder of Exit Factor. “His ability to identify growth opportunities and execute strategies that drive meaningful results will be invaluable as we enter our next chapter. With Peter leading the brand’s expansion efforts, we’re well-positioned to strengthen our franchise network and bring Exit Factor’s services to even more business owners.”

In addition to Giese’s appointment, Exit Factor has welcomed four new corporate team members to enhance franchisee support and operational capabilities:

• David Blouin, National Accounts: Focused on developing strategic relationships and identifying new business opportunities across the franchise network.
• Jennifer Fonseca, Corporate Trainer: Supporting franchisee onboarding, education and ongoing training initiatives.
• Kristen Hicks, Executive Assistant: Providing executive and administrative support to strengthen internal operations.
• Richa Soni, Marketing Coordinator: Supporting brand marketing initiatives and resources to help franchise owners grow their businesses.

“These appointments reflect our commitment to building a strong foundation for sustainable growth,” said Giese. “As our franchise network expands, it’s critical that we invest in the people and resources that help our owners succeed. Our focus is on strengthening franchisee support, creating new business opportunities and ensuring we have the right infrastructure in place to scale effectively.”

The team expansion comes amid continued development momentum for Exit Factor, including new franchise agreements in Ireland, the Czech Republic and Australia, as well as a new location opening in Ireland. Together, these milestones and strategic personnel investments position the brand to capitalize on growing demand for business value enhancement and exit planning services across domestic and international markets.

For more information about Exit Factor and its franchise opportunities, visit www.exitfactorfranchise.com.

About Exit Factor

Exit Factor® offers a proven method that helps small to mid-size business owners maximize their company’s value. It’s part of the United Franchise Group™ (UFG) family of affiliated brands and consultants representing the best of their industries. Through one-on-one consulting services and online programs, the trusted advisors at Exit Factor teach entrepreneurs how to successfully improve their company’s efficiency, value and ultimately ability to exit. Following its franchise launch in 2024, the company was ranked #1 in the business coaching/services category on Entrepreneur’s 2025 Top New & Emerging Franchises and was also named among Inc.’s 2025 Best Workplaces and 2025 Power Partners. In 2026, Inc. named Exit Factor to its list of Fastest-Growing Private Companies in the Southeast and founder Jessica Fialkovich to its Female Founders 500. For more information, visit www.ExitFactor.com and for more information on owning an Exit Factor franchise, visit www.exitfactorfranchise.com.

About United Franchise Group

Led by Chairman and CEO Ray Titus, United Franchise Group™ (UFG) is a globally recognized leader in franchising, home to an award-winning family of brands and franchise consulting services. With over 1,800 franchises and development in more than 60 countries, UFG empowers entrepreneurs through proven franchise systems, multi-unit growth opportunities, and industry-leading support. Its portfolio includes iconic brands like Signarama®, Fully Promoted®, Black Optix Tint®, Transworld Business Advisors®, Exit Factor®, Accurate Franchising™, Franchise Real Estate™, and thriving food concepts, The Great Greek Mediterranean Grill® and Graze Craze®. With 40 years of franchising experience, UFG and its expert consultants have helped develop over 350 successful franchise brands, supporting thousands of franchisees worldwide. From B2B services to fast-casual dining, UFG offers scalable, high-demand business opportunities backed by comprehensive training, marketing, and operations support. Entrepreneurs choose UFG to lead in their local markets and grow with a trusted network that’s driving the future of franchising. With a commitment to rapid growth, UFG continues to expand its global footprint, helping franchise owners thrive in local markets worldwide.