All News Member Press Releases News & Media Posted September 16, 2026 Potbelly Packs Fifth Annual Week of Perks with Hot Deals on Entrées and Free Treats Share Perks Members Get a Different Deal Each Day Sept. 28–Oct. 2 CHICAGO – Loyalty comes with an extra serving of thanks at Potbelly this fall. The iconic neighborhood sandwich shop’s fifth annual Week of Perks runs Monday, September 28 – Friday, October 2, with a different daily deal exclusively for members of Potbelly Perks, the brand’s signature loyalty program. Throughout the five-day celebration, members can look forward to a new offer each day, including great deals, free treats, and opportunities to earn extra coins. With something new to enjoy each day, Week of Perks is one of the brand’s biggest celebrations of its fans and gives Perks members even more reasons to stop by throughout the week. “Week of Perks is one of our favorite weeks of the year. Our Perks members make Potbelly part of their everyday lives, and Week of Perks is our chance to give a little extra back,” said David Daniels, Chief Marketing Officer at Potbelly. “Whether their go-to is one of our iconic oven-toasted sandwiches or something sweet, this week is about thanking fans for making Potbelly part of their weekly routine.” For an early taste of the great deals ahead, Perks members can score a free cookie with the purchase of an entrée Monday, September 21 through Sunday, September 27, leading into Week of Perks. All offers are available exclusively to Potbelly Perks members through the Potbelly website and mobile app or by scanning their Perks account when ordering in-shop. Fans who aren’t members yet can sign up to take advantage of the daily offers and earn coins toward free sandwiches and other rewards. To join Potbelly Perks, visit potbelly.com/perks or download the Potbelly app. For more information on Potbelly, visit potbelly.com. About Potbelly Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles with warm, toasty sandwiches, signature salads, hand-dipped shakes and other fresh menu items, customized just the way customers want them, for nearly 50 years. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Plus, the Potbelly App and Potbelly Perks loyalty program have become popular ways for guests to order ahead, earn rewards, access exclusive offers and enjoy personalized experiences. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country, with more than 465 U.S. shops, including more than 105 franchised shops. For more information, please visit the Potbelly website at www.Potbelly.com. All News Franchising In The News IFA Advocacy News IFA Press Releases IFA Thought Leadership CEO Update Franchising World Articles Sponsor Spotlight IFA SmartBrief Sign Up Advertisement