The Campfire-Inspired Favorite Returns for a Limited Time; Includes Weeklong National S’mores Day Free Cookie Offer for Perks Members

CHICAGO – Potbelly, the iconic neighborhood sandwich shop, is giving fans one s’more reason to celebrate summer with the return of its fan-favorite S’mores Cookie.

Available beginning Monday, August 3, for a limited time while supplies last, the S’mores Cookie is baked fresh in-shop daily and features buttery graham cracker, gooey marshmallows and Hershey’s Mini Kisses®, delivering the warm flavors of the classic campfire treat in every bite.

“At Potbelly, we’re always looking for fun, exciting seasonal flavors that give our fans another reason to visit throughout the year,” said Eric Chenel, Director of Consumer Insights and Innovation at Potbelly. “Summertime brings to mind campfires and s’mores, so it’s the perfect time to bring back one of our most requested cookies. With graham cracker, marshmallow and chocolate in every bite, our S’mores Cookie delivers all the nostalgic flavor of the classic summer treat – no campfire required.”

To sweeten the return of the S’mores Cookie even more, Potbelly is celebrating National S’mores Day with a weeklong offer. Beginning on National S’mores Day, Monday, August 10, through Sunday, August 16, Perks Members who purchase any Potbelly entrée can receive a free cookie, making it the perfect opportunity to try the seasonal favorite while it’s back.

Temporarily joining the brand’s legendary collection of freshly baked daily cookies, including Oatmeal Chocolate Chip, Sugar and Chocolate Brownie, the S’mores Cookie reinforces the brand’s commitment to engaging fan menu promotions and innovating around its legendary line-up of cookies, sandwiches, wraps, salads and shakes.

For information on other exclusive offers and rewards, Potbelly encourages fans to join the Potbelly Perks program, where they can unlock special offers on the entire menu. To sign up for the Potbelly Perks reward program, visit www.potbelly.com/perks, and, for more information on Potbelly, visit www.potbelly.com.

About Potbelly

Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles with warm, toasty sandwiches, signature salads, hand-dipped shakes and other fresh menu items, customized just the way customers want them, for more than 40 years. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country – with more than 445 shops in the United States including more than 105 franchised shops in the United States. For more information, please visit Potbelly’s website at www.Potbelly.com.