Former Data Engineer Brings Premium Reformer Pilates to Northern California 

Santa Clara, CA – JETSET Pilates, the fast-growing modern Reformer Pilates franchise offering premium, full-body workouts, is expanding to Northern California with the opening of its first Bay Area Studio in Santa Clara. Located at 3914 Rivermark Plaza, the studio is owned and operated by Shan Dey. Preview classes begin on August 10, 2026 with the grand opening celebration planned for August 29, 2026, featuring local vendors, light bites and drinks, access to discounted Founding Memberships, and exclusive JETSET swag.

After over two decades of building a career in data engineering, including leadership positions at Meta and Realtor.com, Shan was ready to pursue a business that would allow him to create a lasting impact within his local community. That goal led him to JETSET Pilates.

The brand’s community-first approach and welcoming environment, where members feel supported, connected and empowered throughout their fitness journey, aligned closely with Shan’s vision for his next business journey. Marking a major milestone for the brand, the Santa Clara studio will introduce JETSET Pilates to the Bay Area for the first time, serving as the first out of three locations Shan plans to open across the region.

“After years in the technology industry, I wanted to build something that would make a direct impact on the people who live here,” said Shan. “What drew me to JETSET Pilates was seeing members leave every class with a smile and a real sense of accomplishment. We are excited to bring this experience to the Bay Area and create a space where people can invest in their health and build confidence with their community.”

The 1,907-square-foot studio will feature 13 custom reformers, where members can experience 50-minute classes that fuse strength, cardio and Pilates-inspired movements to DJ-curated music. Each class is designed to strengthen, lengthen, and energize both body and mind, reflecting the studio’s mission to blend premium fitness with a community-driven experience for all fitness levels.

“Bringing JETSET Pilates to the Bay Area is an exciting milestone for our brand, and Shan is a fantastic franchise partner to lead the expansion,” said Tamara Galinsky, Founder and Brand President of JETSET Pilates. “His passion for community, paired with his entrepreneurial vision and analytical background, will create an incredible experience for the community.”

Exclusive Founders Membership pricing is available for a limited time, offering discounted rates and special perks including a Founders gift bag to those who sign up online. For more information about JETSET Pilates Santa Clara, to schedule a class, or inquire about memberships, visit https://jetsetpilates.com/ca/santa-clara-rivermark/, call (408) 549-2532, or follow the studio on Instagram @jetsetpilates.rivermark.

# # #

About JETSET Pilates

Founded in 2010 and franchising since 2022, JETSET Pilates has quickly become one of the most attractive concepts in the boutique fitness franchise space, with more than 400 studios open or in development across the U.S., the U.K. and Australia. The brand is known for its 50-minute classes that combine strength, cardio and Pilates-inspired movements for a full-body workout, focusing on connection, consistency and wellness in every community it serves. For more information, please visit https://jetsetpilates.com, or follow the brand on LinkedIn and Instagram.