News & Media All News Sponsor Spotlight Posted July 9, 2026 The Side Hustle That Became a Franchise Enterprise Share Sponsored content by Puroclean. When Joe Thomas first joined PuroClean, he wasn’t thinking about disaster response across the country, commercial large-loss projects, or operating six locations. Entering franchising for the first time, he initially viewed the business as a side hustle. What he didn’t realize at the time was how many resources, relationships, and growth opportunities were available within the PuroClean system once he fully immersed himself in the business. Entrepreneurship had always been part of Joe’s life. Growing up in an American-Italian family, he watched his father and grandfather build hospitality businesses in the 1960s and 70s. “I’m third generation to sell spaghetti,” he jokes. But while entrepreneurship came naturally, franchising was completely new territory. Discovering the Power of a Franchise System Joe and his cousin initially joined PuroClean to complement their existing construction and house-flipping work while creating an additional income stream. Property restoration felt like a natural extension of the work they were already doing. The expectation was modest: take on a few jobs, learn the industry, and build something steady on the side. After experiencing his first commercial large loss project, Joe began diving deeper into the PuroClean system and discovered the operational support, industry relationships, training, and Franchise Owner network available to help him grow his business. He says, “My full focus and time and energy is with our PuroClean team because I recognized that was a real opportunity.” A “Company Within a Company” Conversations with PuroClean Chairman & CEO Mark W. Davis and Vice Chairman Frank Torre helped expand Joe’s thinking beyond a single market and toward long-term growth for both his business and the brand as a whole. Joe became instrumental in helping launch PuroClean’s National Response Team (NRT), a coordinated network designed to respond to catastrophe events and large-scale property losses across the country. Today, Joe helps deploy NRT resources into local markets during major events, bringing additional operational support and visibility to Franchise Owners in affected areas. PuroClean’s strategic partnership with Signal Restoration Services further accelerated Joe’s growth by helping him and other Franchise Owners access high-margin large-loss projects that might otherwise be difficult for independent operators to secure on their own. According to Joe, “Because of our brand and size and the experience that the Signal team brings, [PuroClean is] a clear choice for a lot of these commercial large losses.” What started as a local operation eventually became what Joe describes as “a company within a company” — operating at both a local and national level. Franchising: Where Entrepreneurship Meets Infrastructure Today, Joe operates six PuroClean locations and has transformed what began as supplemental income into a growing enterprise. His story reflects a broader reality within franchising: the right franchise system can give entrepreneurs access to the infrastructure, relationships, and collaborative support needed to scale faster and think bigger than they could alone. For Joe, franchising didn’t replace the entrepreneurial mindset he grew up with. It gave him the platform to scale it. To learn more about franchise opportunities, visit PuroCleanFranchise.com. Sponsored Content. Created by or on behalf of the sponsor, who paid for its placement. Views expressed are the sponsor’s own and do not necessarily reflect those of the IFA. Placement of this content is not an endorsement. All News Franchising In The News IFA Advocacy News IFA Press Releases IFA Thought Leadership CEO Update Franchising World Articles Sponsor Spotlight IFA SmartBrief Sign Up Advertisement