First 200 Guests Receive Free Coffee as Father-Son Franchisees Bring a Little Hawaiian Aloha – and a Bad Ass Vibe – to the Jersey Shore 

Wall, NJ (July 6, 2026) – Bad Ass Coffee of Hawaii, a renowned coffee franchise recognized for its premium Hawaiian coffees, strong community connections, and adventurous spirit, is celebrating the grand opening of its newest location in Wall, New Jersey, on Saturday, July 18. To mark the occasion, the first 200 guests in line at 10 a.m. will receive a free coffee, choosing from the brand’s signature brewed coffee, iced coffee, cold brew or Nitro Cold Brew. Located at 1825 NJ-35, the café is the brand’s first Jersey Shore location and serves as the next step in an ambitious multi-unit expansion across the Garden State.

To officially welcome the community, Bad Ass Coffee of Hawaii will host a grand opening celebration beginning with a traditional Hawaiian-style lei cutting ceremony at 10 a.m. Throughout the day, guests can enjoy live music, giveaways and family-friendly activities while experiencing the brand’s signature Aloha spirit. Attendees can also participate in a cornhole game, with suggested donations benefiting the Boys & Girls Clubs of Monmouth County. Representatives from the organization will be on-site during the event as part of the café’s commitment to supporting local youth and strengthening community connections. A portion of all proceeds from the day will go to the Boys & Girls Clubs of Monmouth County.  Limited-edition Bad Ass Coffee of Hawaii T-shirts and beach towels will also be raffled off while supplies last.

“Wall represents an exciting next chapter for our family and our partnership with Bad Ass Coffee of Hawaii,” said Jim Bowman. “We believe great coffee has the power to bring people together, and that’s exactly what we hope to create here – a welcoming gathering place for the community. We’re proud to be expanding the brand’s presence in New Jersey and look forward to sharing a taste of Hawaii with guests throughout the Jersey Shore.”

Owned and operated by New Jersey natives Jim and Tyler Bowman, the Wall location brings Bad Ass Coffee of Hawaii’s unique blend of Hawaiian-inspired hospitality and premium coffee offerings to Monmouth County. The café marks the Bowmans’ second Bad Ass Coffee of Hawaii location in New Jersey, following the successful opening of their Madison café in Morris County. The father-son duo has signed a multi-unit development agreement and plans to open several additional locations throughout the state in the coming years.

“Following the success of our Madison location, we’re excited to continue building our presence in New Jersey with the opening of our first Jersey Shore café in Wall,” said Scott Snyder, Chief Executive Officer of Bad Ass Coffee of Hawaii. “Jim and Tyler have been exceptional partners who share our commitment to delivering a memorable guest experience and becoming part of the communities they serve. Wall represents an important step in our growth throughout the Garden State, and we look forward to supporting the Bowmans as they introduce the Bad Ass Coffee brand to even more New Jersey communities.”

Guests can enjoy a menu featuring premium Hawaiian coffees sourced from the renowned growing regions of Kona, Kauai and Maui, alongside handcrafted espresso beverages, signature lattes, cold brews, blended drinks, teas and a variety of breakfast and lunch offerings with a Hawaiian twist. The café also offers retail coffee products, including 100% Kona coffee, Hawaiian blends, single-serve pods and branded merchandise.

Born on the Big Island of Hawaii in 1989, Bad Ass Coffee was founded on the dream of sharing American-grown, premium Hawaiian coffee with people everywhere. The brand invites guests to embrace their adventurous spirit, with its coffee beans sourced from the famous Kona region of the Big Island, Kauai and Maui. Its name pays tribute to Hawaiian coffee history – donkeys could often be heard bellowing as they carried precious loads of coffee beans down the steep mountains of the Big Island. The people of Kona named these hard-working donkeys the “Bad Ass Ones” because of their reliably strong, but stubborn nature in carrying their cargo.  

The legend of those stubborn donkeys lives on today at Bad Ass Coffee of Hawaii, a company that is uncompromising when it comes to sourcing, roasting and serving quality Hawaiian coffee with the Aloha spirit.  

Guests are invited to join ‘Ohana Rewards, Bad Ass Coffee of Hawaii’s loyalty program. New ‘Ohana Rewards members will receive $5 off and 89 Lei (points) after their first purchase as a member. Bad Ass Coffee of Hawaii – Wall, NJ is open daily from 6 a.m. – 6 p.m. For more information on Bad Ass Coffee of Hawaii, please visit https://badasscoffee.com/.

With rapid expansion underway, the brand has set aggressive expansion plans to open a multitude of new locations over the next five years, with territories available nationwide.

About Bad Ass Coffee of Hawaii®

Born on the Big Island of Hawaii in 1989, Bad Ass Coffee of Hawaii is dedicated to sharing premium Hawaiian coffee with the world. With nearly 40-US franchise locations open today, an additional 14 additional stores open by the end of 2025, and another 63 shops in various stages of development. the brand is expanding rapidly by serving a wide variety of drinks, food, and merchandise while staying true to its roots in Hawaiian culture. For more information, visit badasscoffee.com and follow on social media @badasscoffeeofhawaii.

About Boys & Girls Clubs of Monmouth County

Boys & Girls Clubs of Monmouth County (BGCM) does whatever it takes to empower all young people — especially those who need us most — to achieve their full potential as productive, caring, and responsible citizens. For over 85 years, we’ve been providing safe places, caring mentors, and life-changing programs that help youth thrive. We’re the region’s leading charitable youth development organization with Club locations in Asbury Park, Long Branch, Neptune, and Red Bank, NJ, serving over 1800 young people annually. BGCM is open every weekday after school and during the summer providing nutritious meals, life-skills classes, social-emotional learning, college and career prep, mentorship, and more. Explore our supportive out-of-school-time education, technology, nutritional, and athletic programs that build bright futures at www.bgcmonmouth.org and find us on Facebook, Threads, Bluesky, and Instagram: @bgcmonmouth.