Category-Leading Nail Salon Brand is Partnering Exclusively with Large, Established Multi-Unit Operators, Including Leading QSR Franchisees, To Develop Territories Across the U.S.

NEW YORK – Townhouse, the world’s largest operator in the premium nail salon category, today announced the launch of its U.S. franchise program.

Nail salons are one of the last truly fragmented four-wall consumer industries left in the U.S., with no major scaled brands. The category generates an estimated $13bn in U.S. revenue annually, yet the vast majority of the market remains made up of independent “mom and pop” locations. Unlike QSR, fitness, waxing, massage and other consumer categories, there is not yet a scaled premium operator.

Founded in 2018, Townhouse operates 38 company-controlled salons across the U.K. and U.S. and is scaling rapidly via franchising, with live partnerships with large-scale multi-unit franchise operators and a global development pipeline across signed and advanced discussions of more than 500 locations. Reflecting that growth, Townhouse has been named two years in a row as the Fastest Growing Beauty Brand in Europe by the Financial Times.

Townhouse has spent almost a decade refining the systems required to scale: proprietary technology, centralized operating standards, detailed training, modular construction and high-control brand management. The system is supported by a head office team of more than 90 people, with senior leaders from global franchise operations including Starbucks, KFC, Smoothie King and others, as well as multi-site retail, private equity, technology and construction. Townhouse is not franchising a salon concept – it is franchising a proven operating system.

Townhouse partners exclusively with established multi-unit operators with the infrastructure, real estate capability and operational discipline to develop meaningful territories, with existing partners operating across Domino’s, Starbucks, Anytime Fitness and other brands. The brand is particularly focused on operators with experience scaling high-frequency consumer brands, including QSR, hospitality, retail and other service-led franchise concepts.

“The nail salon industry is one of the last major consumer service categories without a scaled national leader,” said Jonathan Millet, CEO of Townhouse. “Look across any major market in the U.S. and you will see hundreds of mom and pop nail salons and no major brands. Townhouse is building that leader with a small number of serious multi-unit operators. We are not looking to franchise broadly. We are looking for partners with the capability, discipline and ambition to build major regional businesses with us.”

The Townhouse model has been designed around repeatability and control. 100% of appointments are booked digitally and more than 90% of revenue is booked in advance, creating strong revenue visibility, with approximately 75% of revenue every month coming from returning customers. Salons are designed for streamlined, simple operations – with a fully digital customer journey, no cash registers, self check-in technology replacing traditional front-of-house and typically 1-2 stock deliveries per month.

The format is also designed for scaled rollout. A typical Townhouse salon is approximately 950 sq ft, making suitable locations easier to source than larger-format concepts and with limited permitting required compared to other franchise concepts. Townhouse’s modular construction formula has seen historically opened sites complete construction and be in ready to trade condition in approximately 25 days from first access.

The brand halo also provides a strong recruitment advantage in a sector where labour quality is critical. Team members and customers alike are attracted by extensive press coverage, high-profile celebrity guests and collaborations with brands including Chanel, Pepsi and Givenchy. Recent openings have seen up to 10 qualified applicants per vacancy, with annual turnover at company-controlled locations under 30%.

Townhouse has structured its franchise model around fewer, larger and more sophisticated partners. This allows the company to provide intensive support to each franchisee, including Townhouse teams flying into launch markets to deliver on-the-ground recruitment, training, pre-opening support and post-opening operational guidance.

“Premium does not scale unless the operating model is disciplined,” said Juanita Huber-Millet, Founder and Creative Director of Townhouse. “The brand is not just the look of the salon or Instagram feed. It’s the standards, training, service protocols, products, technology and consistency of the client experience. That is what we have built and what we bring to our franchise partners.”

Townhouse is already in advanced discussions with experienced U.S. multi-unit operators and expects to award regional development rights across affluent metropolitan communities nationwide, prioritizing partner quality, operational capability and brand alignment.

To learn more about Townhouse and its U.S. franchise opportunities, visit townhousebeauty.com.

About Townhouse

Townhouse is a premium nail salon brand founded in London in 2018 by Juanita Huber-Millet. The brand operates salons across the U.K. and United States, including locations in New York and California. Townhouse is the world’s largest operator in the premium nail salon category and is scaling internationally through strategic franchise partnerships.

Franchise Disclaimer

This press release is for informational purposes only and does not constitute an offer to sell, or the solicitation of an offer to buy, a franchise. Any franchise offering will be made only through the applicable Franchise Disclosure Document and in compliance with applicable federal and state franchise laws. Franchise opportunities are subject to availability, qualification and approval.