Member Press Releases News & Media Posted June 29, 2026 Potbelly Opening at The National Share Potbelly Arrives at Historic Downtown Dallas 52-Story Tower DALLAS – Potbelly, the iconic neighborhood sandwich shop, is continuing its growth across North Texas with a new location opening on Wednesday, July 1, at one of Dallas’ most historic buildings in the city’s Central Business District. The new shop at The National, formerly the First National Bank Tower, situated at 1401 Elm Street #210, relocates the brand’s nearby Renaissance Tower (Ren Tower) location to a vibrant mixed-use destination, allowing Potbelly to continue serving downtown residents, workers and visitors from a refreshed location. Potbelly is located street-level in the recently renovated famous building, and adds to the property’s lineup of restaurants, providing locals and visitors with a fresh, made-to-order option throughout the day. “We recognize the significance of being at The National. Potbelly will only add to the draw, bringing in new and longtime fans living, working and gathering nearby,” said Jeff McGrory, Regional Director for Potbelly. “We look forward to welcoming guests with great food, good vibes and the warm hospitality that defines the Potbelly experience.” To celebrate the opening, Potbelly Dallas The National will host a Grand Opening event on Tuesday, July 14, from 10 a.m. to 12 p.m. The first 50 guests in line will receive Free Potbelly for a Year, and festivities will include a ribbon-cutting ceremony, Plinko games for a chance to win exclusive prizes and merchandise, and a lively atmosphere with balloons and giveaways. Joining over 65 shops across Texas, the new location will offer the brand’s full lineup of toasty sandwiches and wraps, signature salads, hand-dipped shakes and freshly baked cookies. Guests will also have access to convenient ordering options, including pickup, delivery and catering for meetings, office lunches and special events. Regular hours will be from 8:00 a.m. to 9:00 p.m. Monday through Friday and 10:00 a.m. to 9:00 p.m. on weekends. Delivery, order ahead and catering are available in-shop, through Potbelly.com and in the Potbelly App. For exclusive offers and rewards, Potbelly invites guests to join the Potbelly Perks program, where they can unlock free sandwiches, cookies and special offers throughout the year. To sign up, visit www.potbelly.com/perks. For more information about the new Potbelly location, visit www.potbelly.com About Potbelly Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles with warm, toasty sandwiches, signature salads, hand-dipped shakes and other fresh menu items, customized just the way customers want them, for more than 40 years. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country – with more than 445 shops in the United States including more than 105 franchised shops in the United States. For more information, please visit Potbelly’s website at www.Potbelly.com. All News Franchising In The News IFA Advocacy News IFA Press Releases IFA Thought Leadership CEO Update Franchising World Articles Sponsor Spotlight IFA SmartBrief Sign Up Advertisement