Celebrating Summer’s Hot Start with Cool New Hand-Dipped Shake Featuring Signature Cookie and Festive Sprinkles, for a Limited Time Beginning June 15 

CHICAGO – Potbelly, the iconic neighborhood sandwich shop is adding a sweet new treat to its shake lineup this summer with the launch of the new Confetti Cookie Shake. Available for a limited time beginning Monday, June 15, the seasonal shake is made with pieces of the brand’s signature Sugar Cookie and includes colorful confetti-like sprinkles that spark a celebratory feeling with every sip.

“It’s instant happiness that you can’t help but feel. The combination of our fan favorite Sugar Cookie and festive red, white, and blue sprinkles just puts you in a celebratory mood” said Eric Chenel, Director of Consumer Insights and Innovation at Potbelly. “We wanted to introduce a shake that felt fun and seasonal while still delivering the rich, hand-dipped quality fans expect from Potbelly. Our Sugar Cookie pieces, together with colorful sprinkles, bring a special texture and flavor to our beloved shakes, making those warm summer days and nights that much sweeter.”

Paired perfectly with signature sandwiches, wraps, soups, salads and freshly baked cookies, the Confetti Cookie Shake will be available in-shop, online and through the Potbelly app for a limited time while supplies last.

For information on other exclusive offers and rewards, Potbelly encourages fans to join the Potbelly Perks program, where they can unlock special offers on the entire menu. To sign up for the Potbelly Perks reward program, visit www.potbelly.com/perks, and, for more information on Potbelly, visit www.potbelly.com.

About Potbelly

Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles with warm, toasty sandwiches, signature salads, hand-dipped shakes and other fresh menu items, customized just the way customers want them, for more than 40 years. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country – with more than 445 shops in the United States including more than 105 franchised shops in the United States. For more information, please visit Potbelly’s website at www.Potbelly.com.