Award-winning Marketing and Technology Summit Returns to Educate Hundreds of Advisors Virtually

Fort Lauderdale, Fla. (June 16, 2026) — Dream Vacations unveiled a new wave of artificial intelligence (AI) functionality and enhancements during its 4^th annual 2026 MarTech Summit, designed to help travel advisors increase visibility, save time and grow their businesses more efficiently.

The announcements, led by Vice President of Consumer and Recruitment Marketing Alicia Linden and Vice President of IT Sandi Szalay, showcased both new AI capabilities and enhancements to existing platforms, reinforcing the company’s ongoing commitment to equipping its network with innovative, easy-to-use technology.

Among the latest innovations is the rollout of local business schema integration across advisor websites and agent directory listings, with the goal of helping advisors stand out in AI-powered search results.

By leveraging structured data, this enhancement helps search engines and AI platforms better understand and surface advisors to consumers actively searching for travel expertise.

“This is a simple but powerful way to increase visibility,” said Linden. “When your website data is clearly structured for AI, you’re more likely to appear in relevant AI search results and convert more leads into clients.”

The enhancement extends beyond homepages to agent directory profiles, giving advisors multiple opportunities to be discovered. Future updates are expected to further expand AI-driven optimization capabilities.

In addition to new visibility features, Dream Vacations and CruiseOne highlighted enhancements across a wide range of existing tools that now incorporate AI functionality to streamline everyday workflows:

• Marketing Campaigns: Built-in AI content generation enables advisors to quickly create marketing campaigns tailored to their brand voice, including emails, social media posts, text messages and landing pages.
• AI-Powered Social Media Assistant: Helps generate content, respond to reviews and deliver insights across analytics, community engagement and reputation management.
• Travel Planner: The AI-assisted “Smart Import” feature allows advisors to convert supplier confirmations into itineraries, significantly reducing manual data entry.
• Business Center: Enhanced AI search makes it easier to find resources using natural language, improving speed and accuracy when locating information.
• Learning Center: AI-driven recommendations create personalized training paths based on advisors’ goals, helping them build expertise more efficiently.

“These tools are already available to our network, but many advisors may not realize just how powerful they have become,” said Szalay. “AI isn’t replacing what advisors do best. It simplifies the work behind the scenes so they can focus on delivering exceptional service.”

The collective enhancements reflect a broader strategy to embed AI across the advisor experience, spanning marketing, client management, training and operations. This approach makes it easier for franchise owners to manage their business and scale their success.

“Our goal is to meet advisors where they are and give them tools that are practical and impactful,” said Szalay. “Whether it’s getting discovered online or saving hours of administrative work, these advancements are designed to help them grow.”

Hundreds of advisors who attended the event virtually also heard from World Travel Holdings Senior Vice President of Technology Josh Hawkins. Additional keynote speakers included Vice President of eCommerce Marissa Stefanik.

Maria Northcott, a Dream Vacations franchise owner based in Maine participated in an agent panel. Maria shared with the attendees how she leverages AI in her day to day.

“AI can feel like a big concept, but what I’ve learned is how practical and approachable it really is,” said Northcott. “Strategies like these help me save time, stay consistent with marketing and focus more on my clients. The MarTech Summit really brings it all together and shows how quickly you can start putting these ideas into action.”

Travel enthusiasts with an entrepreneurial spirit are interested in joining a travel agency network focused on supporting its advisors and customers are encouraged to visit www.DreamVacationsFranchise.com.

About Dream Vacations

Dream Vacations is a home-based travel agency franchise that gives its advisors everything they need to plan smooth and memorable vacations for their clients— all while delivering great value. As part of World Travel Holdings and a proud member of the International Franchise Association, Dream Vacations has earned top honors, including franchise partner of the year from major cruise lines. The franchise is also nationally recognized for its strong commitment to supporting military veterans. For more details, visit www.DreamVacationsFranchise.com. You can also connect with Dream Vacations on Facebook, Instagram, Twitter, and YouTube.