Local Family-Backed Team Brings Beloved Brand to Sarasota County

VENICE, Fla. — The Honey Baked Ham Company® announced the opening of its newest location in Venice on May 4. Serving the greater Sarasota County area, the new store will be located at 527 US 41 Bypass N, conveniently located within the Bird Bay Plaza Shopping Mall. The new restaurant will bring HoneyBaked’s signature meals, premium products, and convenient dining options to the Venice community.

The location will be owned and operated by local entrepreneur Craig Marcum alongside his wife Charlotte and their son Cameron. A Venice native, Marcum brings a diverse professional background and entrepreneurial spirit to the new venture, along with extensive franchise experience and several awards recognizing his operational excellence. He plans to leverage that background as he introduces HoneyBaked to his hometown.

“Opening a HoneyBaked in Venice is especially meaningful because this community has always been home,” said Marcum. “The brand has been a staple for family meals and celebrations for generations, and we’re proud to bring that same experience to local residents. Our goal is to create a welcoming place where families can gather around great food and traditions.”

The opening reflects HoneyBaked’s continued development strategy focused on expanding with dedicated operators who bring strong leadership, operational discipline and deep ties to their local communities.

“Craig and his family represent the type of franchise partners we look for at HoneyBaked,” said William Reno, Vice President of Franchise Operations and Development. “Operators who are committed to their communities and focused on delivering a consistent guest experience help strengthen our brand in every market we serve. We’re excited to see the HoneyBaked tradition continue in Venice.”

With more than 65 years of history, HoneyBaked has built a trusted reputation for premium, ready-to-serve meals centered around its signature spiral-sliced ham and turkey breast, heat-and-serve sides, desserts, and its expanding Take & Bake Sliders and Biscuits offerings. The brand’s diversified revenue model spans retail meals, lunch, catering and gifting, supporting year-round consumer engagement beyond peak holiday seasons.

HoneyBaked is actively seeking experienced multi-unit and multi-brand operators interested in diversifying their portfolios with a legacy specialty food concept. The brand prioritizes disciplined operators with strong real estate insight, operational leadership and a long-term growth mindset.

For more information about the HoneyBaked franchise opportunity, visit www.honeybakedfranchise.com

About The Honey Baked Ham Company ® 

For more than 65 years, The Honey Baked Ham Company® has provided customers and their families with delightful food to enjoy for all of life’s special moments. HoneyBaked’s origins began when founder Harry J. Hoenselaar patented a spiral-slicing ham machine, making way for the first HoneyBaked Store in Detroit, Michigan. Since that momentous opening in 1957, the family-owned company has grown to more than 400 locations nationwide, serving its signature spiral-sliced Honey Baked Ham with sweet and crunchy glaze, premium turkey breast, heat & serve sides, desserts, sandwiches, and most recently, delicious take & bake sliders and biscuits. Offering convenient meals using the best ingredients, HoneyBaked will make every occasion a little more memorable, whether you’re dining in-store, picking up or ordering online.

For more information about HoneyBaked, see https://www.honeybaked.com/home and connect on Instagram, Facebook, Twitter, Pinterest, and TikTok.

For more information on the HoneyBaked franchise opportunity, visit https://honeybakedfranchise.com/.

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