Qualified franchise partners who sign an agreement by April 30, 2026 are eligible for 50 percent off the franchise fee as the national spa brand prioritizes expansion in the Dallas market.

ST. LOUIS, Mo., – (April 15, 2026) – MassageLuXe, one of the nation’s fastest-growing spa franchises, is prioritizing Dallas for multi-unit franchise growth, offering a 50 percent discount on the franchise fee for qualified partners who sign agreements by April 30, 2026.

The Dallas metro area represents a strategic opportunity for the brand, which targets markets with strong population growth and high demand for wellness services. The incentive encourages experienced operators to secure territories and begin development in the region before the deadline.

“We see Dallas as a key market for long-term growth,” said Kristen Pechacek, CEO of MassageLuXe. “We are looking for franchise partners who know how to scale a business, build strong teams, and deliver a consistent experience across multiple locations. Our model is designed to support disciplined growth within protected territories.”

MassageLuXe already has momentum in Dallas. One franchisee operating Southlake and Frisco has committed to two additional locations. A Wylie franchisee, open less than a year, is actively developing a second location with plans for further expansion. Another operator converted a struggling competitor into a successful MassageLuXe, quickly surpassing prior membership sales.

These examples highlight the brand’s ability to support operators in growing multiple locations while driving recurring revenue and long-term client relationships. The company focuses on partnering with experienced entrepreneurs to expand within defined territories using operational support and marketing tools.

“Dallas has a diverse economy, strong retail infrastructure, and a population increasingly interested in health and self-care services,” Pechacek said. “These market fundamentals support long-term demand for recurring spa and wellness experiences.”

The incentive applies nationwide, but the Dallas market is a priority. Franchisees who sign by April 30, 2026, are eligible for the discounted franchise fee, creating an opportunity to join the brand as it expands in a high-growth metro area.

For more information about MassageLuXe, visit https://massageluxe.com.

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About MassageLuXe

Founded in 2007 in St. Louis, Missouri, MassageLuXe is a fast-growing franchise-based spa company with a mission to provide an unparalleled experience that supports and encourages health, well-being, and quality of life. MassageLuXe delivers the highest quality massage, facial, and waxing services in a comfortable, relaxing, and luxurious environment. Massage is a service that improves health, promotes relaxation and overall well-being for the consumer, and has been practiced throughout the world for thousands of years. MassageLuXe currently has 104 locations across 20+ states and plans to double in size in the next three years.

Media Contact:

Jordyn Whitted, Thunderly Marketing

(704) 848-7811 | jwhitted@thunderlymarketing.com

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