SARASOTA, FL – April 20, 2026 – Grasons, a leading estate sale and business liquidation company and member of Evive Brands, announced today the opening of its newest location, Grasons of Sarasota-Venice, FL. The new franchise will serve Bradenton, Sarasota, Venice and surrounding communities, providing professional estate sale and business liquidation services to local families and businesses navigating major life transitions.

The Sarasota-Venice location is owned and operated by Nicole and Jakob Gutierrez, a husband-and-wife team who bring a combined 20 years of experience in marketing and strategic partnerships across multiple industries. After relocating from New York City to Florida in 2024 , the Gutierrez family was inspired to establish roots in their new community and pursue business ownership through a franchise model.

“Grasons stood out to us not just as a business opportunity, but a meaningful way to serve our local community,” said Nicole Gutierrez. “Estate sales often come at a time of transition, and we feel a deep responsibility to support clients with empathy, professionalism and care. Our goal is to take the burden off families while helping them move forward with confidence.”

Grasons of Sarasota-Venice will offer comprehensive services including estate sales, business liquidations, downsizing and relocation sales. Each project follows a structured process, from initial consultation and planning to staging, pricing, hosting the sale and post-sale reporting. The Gutierrez family also plans to build a strong local partner network to support donations, cleanouts and additional client needs.

Jakob Gutierrez will focus on operational strategy and systems, while Nicole Gutierrez will lead client experience and community engagement. Together, they aim to combine thoughtful service with efficient execution, leveraging their backgrounds to deliver a high level of organization and transparency.

“Nicole and Jakob exemplify the heart and professionalism that define the Grasons brand,” said Brandon Ciaccio, Brand President of Grasons. “Their passion for community connection and their strong business acumen position them well to serve families across the Sarasota and Venice markets. We are excited to welcome them to the Grasons network.”

Grasons is known for its expertise in managing estate sales and business liquidations with care and efficiency, helping clients maximize value while reducing stress during often complex transitions.

For more information about Grasons of Sarasota-Venice, FL, visit https://www.grasons.com/sarasota-venice-fl/ or contact the team at (941) 205-6703. Stay updated on upcoming sales and community involvement by following Grasons of Sarasota-Venice on Facebook and Instagram @grasonssarasotavenicefl.

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