ATLANTA (March 2026) – The recent ice and snowstorms that swept across several states caused a significant surge in demand for home services businesses, according to Moneypenny, which saw calls handled by its specialist home services receptionists increase by 12%.

Unusually widespread, the weather impacted regions unaccustomed to prolonged freezing temperatures and snowfall. Parts of the southern US, including Florida, experienced rare winter conditions, expanding demand for urgent home services across a much broader geographic footprint than typically seen during seasonal storms. Moneypenny’s Florida clients alone saw an 11% spike in weather-related calls as homeowners, tenants and property managers sought urgent assistance.

Eric Schurke, CEO North America at Moneypenny, said: “Severe winter weather puts enormous pressure on home service providers, and being available to customers in their moment of need is critical. Our receptionists acted as an extension of our clients’ teams, helping them stay responsive, organized and focused on delivering essential services despite incredibly challenging conditions.”

Across the storm period, Moneypenny helped clients manage a 12% increase in emergency call-outs, while maintaining an average answer time of 13 seconds.

As freezing temperatures and hazardous conditions disrupted daily life, homeowners turned to plumbers, HVAC engineers, electricians, restoration experts and other essential service providers for urgent help. Many businesses faced operational strain due to limited seasonal preparedness and staffing, particularly in regions where winter demand is uncommon. Moneypenny’s receptionists worked around the clock to help absorb sudden call spikes, answer urgent requests and maintain a consistent customer experience during one of the busiest periods of the winter season.

The surge highlights the growing need for scalable, always-on call support as weather patterns become increasingly unpredictable. With spring approaching, home services demand is expected to shift again as homeowners begin assessing winter damage and preparing properties for warmer months. Industries such as pest control, construction, landscaping and HVAC typically see rising demand from March onwards as seasonal needs evolve.

Moneypenny’s dedicated home services specialists ensure every call is answered professionally, appointments are scheduled efficiently and urgent requests are triaged so technicians can prioritize those most in need. Moneypenny continues to invest in technology and people to support the home services sector, helping businesses deliver consistent, reliable service when it matters most.

About Moneypenny

As the world’s customer conversation experts, Moneypenny’s unique blend of brilliant people and AI technology integrates seamlessly to deliver customer conversations that unlock valuable opportunities for businesses, 24/7. Available across all voice and text channels, Moneypenny responds to and fulfills requirements for thousands of UK and US clients who value their reputation and recognize that the key to sustainable growth is working with a partner who allows them to scale in an agile way.

 

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