Midwest-rooted wellness franchise seeks experienced multi-unit operators to expand in priority market as brand momentum builds nationwide

ST. LOUIS, Mo., – (March 11, 2026) – MassageLuXe, one of the nation’s fastest-growing spa franchises, is continuing to prioritize the Minneapolis market for multi-unit franchise development as the national spa brand carries on its strategic expansion across key Midwest metros. To support growth in this region, the company is offering a limited time incentive in which qualified franchise partners who sign an agreement by April 30, 2026 will receive the 50 percent off of the franchise fee incentive.

The Minneapolis opportunity is part of a broader initiative to align development resources with markets that demonstrate strong consumer demand for recurring wellness services. The incentive is available nationwide and will attract experienced operators prepared to scale within defined territories.

“Minneapolis offers the demographic strength and consumer mindset that align with our long term development strategy,” said Kristen Pechacek, CEO of MassageLuXe. “We are looking for operators who understand how to build teams, execute consistently and grow responsibly within a protected territory. Our model is designed to support that type of disciplined expansion.”

Minneapolis stands out for its stable economy, educated workforce and culture that values health and self care. A concentration of corporate employers, active residential communities and established retail destinations create favorable conditions for membership driven concepts. MassageLuXe believes these fundamentals position the market for sustainable multi-unit growth.

With a strong footprint throughout the Midwest, MassageLuXe has refined a membership based system focused on predictable revenue, operational support and long term client relationships.

Founded in 2007, MassageLuXe provides massage therapy, facial services and wellness memberships designed to drive repeat visits and sustained engagement. With significant whitespace remaining in Minneapolis and other priority markets nationwide, the brand continues to expand through disciplined multi-unit development.

MassageLuXe is actively seeking growth-oriented franchise partners nationwide, all of which are eligible for the franchise fee incentive. To learn more about available opportunities, visit https://massageluxe.com/franchise-opportunities/.

For more information about MassageLuXe, visit https://massageluxe.com.

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About MassageLuXe

Founded in 2007 in St. Louis, Missouri, MassageLuXe is a fast-growing franchise-based spa company with a mission to provide an unparalleled experience that supports and encourages health, well-being, and quality of life. MassageLuXe delivers the highest quality massage, facial, and waxing services in a comfortable, relaxing, and luxurious environment. Massage is a service that improves health, promotes relaxation and overall well-being for the consumer, and has been practiced throughout the world for thousands of years. MassageLuXe currently has 104 locations across 20+ states and plans to double in size in the next three years.

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