National Smoothie Franchise Veteran Brings Two Decades of Brand Experience to Lead Marketing Strategy  

LOS ANGELES – Robeks, celebrated for its freshly made smoothies, juices, açai bowls, artisan toasts and its new line of handheld Harmonious Bites, recently appointed Dave Hutchinson to Vice President of Marketing. A seasoned multi-unit franchise owner with more than 20 years of experience in the Robeks system, Hutchinson transitions from one of the brand’s top operators to a strategic leadership role focused on innovation, growth and franchise support.

Hutchinson brings an extensive understanding of franchising, brand development, and consumer engagement to his new role. He currently owns and operates two Robeks locations in Alexandria and Arlington, Virginia, where he has built a strong record of market performance, community engagement and operational excellence. His background also includes professional experience at major firms including Capital One, Deloitte Consulting, and Travelers Insurance, giving him a unique blend of analytical rigor and entrepreneurial passion.

“I’m incredibly honored to step into the role of Vice President of Marketing at Robeks,” said Hutchinson. “This brand has been an integral part of my entrepreneurial journey for more than two decades, and I’m energized by the opportunity to help shape its future. It’s my goal to amplify Robeks’ authentic, better-for-you lifestyle that our guests and franchisees believe in every day, and I’m looking forward to working with our talented team to unlock even more growth and impact across the country.”

In his new role, Hutchinson will oversee all aspects of Robeks’ marketing strategy, including national promotions, digital and local marketing initiatives, menu innovation campaigns and franchise support programs. He will work closely with the executive team to elevate brand awareness and build scalable marketing platforms that drive results across Robeks’ expanding footprint.

“Dave’s story is the embodiment of what makes Robeks special. His passion for our products, unwavering focus on community, and commitment to growing the brand through meaningful connections with guests and franchise partners sets us up for success,” said David Rawnsley, President of Robeks. “His firsthand experience as a multi-unit owner gives him unparalleled insight into our franchisees’ needs and equips him to lead marketing efforts that strengthen the brand and fuel future growth.”

Robeks continues to expand its presence across the United States, with more than 100 open locations and additional units in development. As the brand embarks on another year of strategic growth, Hutchinson’s leadership is expected to play a key role in advancing Robeks’ marketing initiatives, enhancing franchise support, and reinforcing the company’s position as a leader in the healthy, fresh restaurant segment.

For more information on Robeks visit www.robeks.com. To explore franchise opportunities with Robeks, visit www.robeksfranchise.com.

About Robeks

For almost 30 years, Robeks has delivered fresh, ever-popular menu items that support healthier living without sacrificing flavor. From smoothies, juices, açai bowls, and premium toasts to its newest offering, Harmonious Bites, a line of warm, handheld food options designed to perfectly pair with any of its items, Robeks continually adapts to meet the needs of today’s active lifestyles. By using fruits and vegetables at peak ripeness and exploring inventive flavor combinations, the brand delivers both taste and nutrition in every item. Whether fueling up after a workout, grabbing a quick lunch, or enjoying a wholesome snack, Robeks brings variety, convenience with every visit. With 106 locations in operation and 40 more on the way across 13 states and the District of Columbia, Robeks continues a strong trajectory of nationwide growth.

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