• Following 101 Franchise Signings in 2025, FCI Builds on One of the Strongest Development Years in Brand History
  • NFL Alumni Tim Tebow Presents Brand’s 2026 Theme in Keynote Speech: Own It. Win It.
  • Event Raised over $25,000 for FirstService Relief Fund, Assisting Charitable Class Members Overcome Adversity
  • Franchisees Brad and Kylee Brown Named 2025 Franchise of the Year for Brand Excellence

ATLANTA – Floor Coverings International® (FCI), the No. 1 flooring franchise in North America, recently brought its network together in Cancun, Mexico for its annual conference, where the brand unveiled its 2026 theme: ‘Own It. Win It.’ Just weeks into 2026, FCI is carrying forward the momentum of a standout growth year, having signed 101 total franchise agreements in 2025, including 54 new franchisees in the final six months alone, marking one of the strongest development years in the brand’s history.

With more than 800 franchisees, design associates, office managers, team members, and vendor partners from across North America in attendance, the event centered on immersive education, high-impact networking, and celebrating standout members of the FCI community.

A Keynote Presented by a Winner, For Winners

Tim Tebow, former NFL quarterback, Heisman Trophy winner, and entrepreneur, served as FCI’s keynote speaker, delivering a powerful message centered on ownership, vision, and relentless execution. Tebow challenged the FCI network to move beyond talent and good intentions and instead fully commit to mastery, belief, and action. A central pillar of the keynote was vision over goals, and through personal stories from his recruiting journey, Tebow illustrated what great leadership looks like in action.

“Tim Tebow’s keynote set a powerful tone for our conference and reinforced the culture we’re building at FCI,” said Tom Wood, President and CEO of Floor Coverings International. “As we prepare for another record year of growth, alignment around vision is critical. Last year, we rallied around our ‘Play to Win’ mindset. This year, ‘Own It. Win It.’ is about accountability, transparency, and a deep belief in our brand and what this system can achieve together.”

Continuous Education Designed for Every Stage of Growth

The conference delivered targeted, performance-focused education through a robust slate of breakout sessions tailored to each phase of the franchise journey. Attendees were grouped by revenue tier and stage of ownership, with dedicated programming for new franchisees, alongside specialized tracks for sales professionals and office managers, ensuring every role walked away with relevant, actionable insights.

Each track focused on the core pillars of success: operations, profitability, product, and marketing. These sessions equipped franchisees and team members with strategies they can immediately apply to their systems.

Giving Back and Key Recognition Across the FCI Network

During the conference, FCI hosted a casino night fundraiser, reinforcing the brand’s commitment to giving back. The event raised more than $25,000 for the FirstService Relief Fund, which provides emergency financial assistance to Charitable Class members facing unforeseen disasters or personal hardship.

The conference concluded with a formal awards banquet, recognizing standout performance, resilience, and growth across the FCI network. Notable award winners include:

  • 2025 Franchise of the Year: Brad and Kylee Brown
  • Brand Excellence Franchisee: Matt and Tracy Moten
  • Franchise Comeback Award: Keith and Michele Johnson and Thomas Peterson
  • New Franchise of the Year: Josh Carter

“Our award winners exemplify the very best of FCI franchisees, driven operators who are committed to excellence and deeply invested in the communities they serve,” continued Wood. “For more than two decades, I’ve worked to build a culture rooted in a ‘work hard, play hard’ mindset, and this conference brought that culture to life in a powerful way.”

A Franchise Opportunity Built for Long-Term Owner Success

With total investment costs for two territories ranging from $183,000 to $247,000*, Floor Coverings International offers an affordable and scalable opportunity for entrepreneurs looking to make a lasting impact in their communities. FCI continues to seek entrepreneurs who think in the multi-millions, are forever learners, and have an empire builder mindset.

According to Floor Coverings International’s Franchise Disclosure Document, the top 50 percent of operators generated $1.75 million in average revenue in 2025 with the top 10 percent operators grossing $3.3 million**.

Floor Coverings International continues to lead the flooring category with its innovative Mobile Flooring Showrooms®, data-driven performance systems, and deeply invested support teams, the brand remains on the fast track toward record-setting growth and long-term franchisee success.

For more information about the franchise opportunity, please visit https://flooring-franchise.com/ or call 833-902-4417.

About Floor Coverings International

Floor Coverings International is the #1 Mobile Flooring franchise in North America. Utilizing a unique in-home experience, the mobile showroom comes directly to the customer’s door with more than 3,000 flooring choices. Floor Coverings International has 250-plus locations throughout the U.S. and Canada with plenty of opportunity for continued expansion. For franchise information, please visit https://flooring-franchise.com/ and to find your closest location go to www.floorcoveringsinternational.com.

*See Item 7 of the current Franchise Disclosure Document for more information and context about the initial investment.

**Please see Item 19 of the current Franchise Disclosure Document for more information. Results may differ. There is no assurance that any franchisee will perform as well.

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