Strong Franchise Growth Momentum Carries Brand through Q1 of 2026

JACKSONVILLE, Fla. – Firehouse Subs, the firefighter-founded hot sub brand known for its unwavering commitment to community impact, has jumped out of the gates strong in 2026. Through the first six weeks of the year, seven restaurants have opened across North America.

This includes:

  • High Street Center: 2404 High Street, Crescent Springs, KY
  • Victoria University Heights: 3960 Shelbourne Street, Victoria, BC
  • Blankenbaker Parkway: 1831 Blankenbaker Pkwy., Suite 300, Louisville, KY
  • Emporia Atlantic Street: 932 W. Atlantic St., Emporia, VA
  • Promenade Shopping Centre: 1 Promenade Circle, Thornhill, ON
  • Fort McMurray Stonycreek Village: 112 Riverstone Ridge, Fort McMurray, AB
  • Bolla Market Farmingdale: 629 Broadhollow Road, Melville, NY

New restaurant openings are strengthening the presence of Firehouse Subs in key growth markets, including Cincinnati, Louisville, Victoria, Toronto, and Long Island. Each new restaurant expands accessibility while introducing more guests to a craveable menu anchored by signature hot subs.

“What makes these openings especially meaningful is the caliber of operators behind them,” said Marcel Mota, VP of Development and Franchising with Firehouse Subs. “Our franchisees are deeply connected to their communities and passionate about delivering heartfelt service, while also supporting local first responders through their commitment to the Firehouse Subs Public Safety Foundation®.”

The strong start to the year aligns with the brand’s broader growth strategy, which focuses on awarding franchise opportunities to experienced, mission-oriented operators. As Firehouse Subs continues to expand across the United States and Canada, it is prioritizing multi-unit franchise ownership and disciplined single-unit owners with the vision, capability, and commitment necessary to support scalable growth.

Continued franchisee demand reflects the strength of the brand’s system, built on strong operational excellence, meaningful community impact, and long-term brand durability.

To learn more about franchising opportunities with Firehouse Subs, visit http://franchising.firehousesubs.com and connect with Firehouse Subs on LinkedIn*.

About Firehouse Subs

Firehouse Subs® is a restaurant chain with a passion for hearty and flavorful food, heartfelt service, and public safety. Franchising since 1995, Firehouse Subs has grown to over 1,300 locations worldwide. Founded in Jacksonville, Florida, in 1994 by two former firefighting brothers, the brand is built on decades of hot and hearty subs piled with high-quality meats and cheeses and is committed to saving lives through the Firehouse Subs Public Safety Foundation®, providing lifesaving equipment and needed resources to first responders and public safety organizations. Firehouse Subs is a subsidiary of Restaurant Brands International, Inc. (“RBI”), one of the world’s largest quick service restaurant companies with over $45 billion in annual system-wide sales and approximately 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world’s most prominent and iconic quick service restaurant brands – Burger King®, Tim Hortons®, Popeyes®, and Firehouse Subs®. To join the Firehouse Subs family, visit franchising.firehousesubs.com*.

 

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