Systemwide Rollout Follows Record Franchise Growth and Standout Performance in Pilot Year

San Rafael, CA (January 13, 2026) – SafeSplash Swim School, the nation’s largest operator and franchisor of swim schools with a network that includes brands like Swimtastic, Saf-T-Swim, SwimLabs, and Miller Swim School, is excited to announce the nationwide launch of its groundbreaking S.A.F.E.R. Swimmer Promise. Following strong franchise growth and early success in select markets, the program has proven to be a meaningful competitive advantage and a scalable growth driver for franchise owners across the system.

New year-to-date data shows that locations that participated in the S.A.F.E.R. Swimmer Promise consistently outperformed the rest of the SafeSplash network across all major business indicators. After evaluating 10 months of system results, these top-performing schools reported stronger enrollment, higher retention, increased revenue, and elevated demand from new families. The results underscore the strong impact of prioritizing both safety and operational excellence, showing that when schools deliver measurable results, the benefits extend beyond the pool and directly fuel business growth.

“We’re thrilled to make the S.A.F.E.R. Swimmer Promise available to every SafeSplash school across the country,” said Chris Harkness, President of SafeSplash Swim School. “This unlocks an incredible opportunity for all franchisees to elevate their impact, strengthen their operations, and benefit from the same performance gains we’ve already seen. It’s a win for our schools, our families, and the communities we serve.”

Introduced in January 2025, the S.A.F.E.R. Swimmer Promise is the industry’s first outcomes-driven, milestone-based program, promising that children ages four and older will master 10 essential self-rescue skills within one year or less. Backed by the National Drowning Prevention Alliance (NDPA), the program gives families unprecedented clarity into their child’s safety progress and includes up to two complimentary months of lessons if the promised milestones are not met. The launch directly addresses the number-one question parents ask: ‘How long does it take for a child to learn to swim?’ by committing to a promised outcome within a specified timeline, while also delivering an operational framework that drives consistency, quality, and trust across the franchise system.

“The S.A.F.E.R. Swimmer Promise is helping us save lives, and it’s helping our franchisees grow,” said Harkness. “Families value transparency and measurable progress, and franchisees value growth and performance. This program delivers both, and the data makes it clear: when schools execute it well, their business directly benefits.”

With rising national demand for water-safety education and purpose-driven youth programming, the S.A.F.E.R. Swimmer Promise has emerged as a key differentiator for prospective franchise owners evaluating scalable, mission-aligned business opportunities. SafeSplash also reports a strong uptick in franchise interest throughout 2025, driven in large part by the compelling early results of the Promise and the systemwide consistency it creates.

For more information about SafeSplash Swim School, visit safesplash.com. For franchise inquiries, visit safesplash.com/franchise.

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About SafeSplash Swim School

SafeSplash Swim School, a part of Youth Enrichment Brands, promotes a lifetime of water safety and opportunity by teaching the joy of swimming. With over 200 swim schools in its network, it uniquely combines learn-to-swim programs with elite competitive instruction, catering to a diverse clientele and allowing franchisees to pursue their passion. The progressive curriculum ensures swimmers learn the correct techniques from the start, fostering safe, strong, and confident individuals who will enjoy the water for years to come. By offering the industry’s most consistent and premium learn-to-swim and competitive programs, SafeSplash Swim School aims to make a lasting impact in the community through exceptional instruction in the industry’s most advanced facilities.

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