The Fast-Growing Urban Wellness Concept Enters Its Third Market as a Local Tech Leader Transitions from Consulting to Wellness

WASHINGTON – Sway by Spavia, the elevated urban wellness design from the visionaries behind Spavia Day Spa, has signed a franchise agreement to bring the brand’s modern self-care experience to Washington, DC. Expected to open in early 2026, this will mark Sway’s third national opening, following the flagship debut in Denver’s Larimer Square and a location that’s slated to open in Dallas, Texas next year.

Blending the best of facial bars, therapeutic massage, and science-backed recovery technology with an affordable membership model, Sway is designed to meet the evolving health and wellness needs of busy professionals and city dwellers seeking meaningful self-care. Rebecca Moody will lead the brand’s entrance into the DC market.

After nearly two decades as a Technology and Consulting Services Sales Leader, Moody was ready to align her next venture with her personal passion for health and wellness. A long-time spa-goer and advocate for mental well-being, she was drawn to Sway’s ability to combine the luxury of hotel spas with the accessibility of a modern membership model.

“Sway represents exactly what I’ve been looking for – a brand that blends innovation, mindfulness, and modern design into something people truly need,” said Moody. “After years in the fast-paced world of consulting, I know firsthand how important it is to slow down and invest in your well-being. My goal is to bring that sense of balance to the Washington community and create a space where people can recharge and feel restored, both physically and mentally.”

The concept offers an elevated menu of specialized facials, therapeutic massages and cutting-edge enhancements such as Microcurrent, Hydraderm, and Infrared PEMF mat therapy. The brand’s signature Remedy Room extends the experience beyond the traditional spa treatments offered, featuring advanced recovery tools including Normatec Compression by Hyperice, Cold Plunge, Dry Sauna, and LED Light Therapy by LightStim.

“Rebecca represents exactly the type of partner we look for as Sway continues to grow, as someone who blends business leadership with a genuine passion for helping others find wellness,” said Emily Langenderfer, cofounder and director of Sway. “Washington is filled with ambitious, hard-working professionals who deserve affordable wellness experiences that fit their lifestyle, and Rebecca is the perfect person to bring that vision to life. Her dedication will help define how the Sway brand continues to evolve and inspire the next generation of wellness seekers.”

The name Sway embodies gentle movement, balance, and flow, reflecting the seamless connection between mind and body that defines the guest experience. Blending traditional spa treatments and science-backed recovery technologies, Sway restores both mental and physical well-being in a setting defined by live greenery, calming textures and purposeful spatial flow.

Because self-care doesn’t stop when the treatment ends, each Sway location features the Sway Shop — a thoughtfully curated retail space offering premium skincare, wellness tools, and unique giftables to continue the glow at home. Sway is open to all, with treatments available á la carte, but for those looking to visit more regularly, two membership options are available: the Remedy Room and the Spa Club. Members also enjoy access to a private lounge designed for enhanced relaxation.

As Sway accelerates its national expansion, the brand is targeting vibrant metropolitan markets across the U.S. Entrepreneurs are drawn to the concept’s blend of affordable luxury and innovation — a modern spa model with wide appeal and limited competition.

To learn more about franchising with Sway by Spavia, visit https://spaviafranchise.com/

ABOUT SPAVIA

The first Spavia opened its doors in 2005 in Denver, CO, with a mission of making a positive difference in the world, one guest at a time, and delivering a luxurious spa experience at an affordable price. Spavia locations provide a variety of massage treatments, skin care treatments, body wraps, waxing, lash extensions, make-up, and an opportunity to celebrate with a spalebration™ — all in a relaxing and tranquil setting that allows guests to relax, recenter and renew. There are 60-day spas currently open in 25 states, reinforcing Spavia’s commitment to providing affordable luxury and promoting relaxation, renewing and recentering as core values.

ABOUT SWAY BY SPAVIA

Sway is a revolutionary wellness club dedicated to redefining the spa experience for the modern generations. Founded by the visionaries behind Spavia Day Spa, Spavia Sway sets out to make wellness affordable innovative, and reflective of city lifestyle. Sway combines the best in facial bars, massage, and remedy technology. With a focus on affordability, personalized service, and cutting-edge treatments, Sway offers a holistic approach to self-care. Discover more at www.swaywellnessspa.com or visit Sway’s Instagram page.

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