Waterloo Turf Reflects on 1 Year of Unmatched Franchise Opportunity

AUSTIN, TX. – Waterloo Turf, the premier turf and synthetic grass franchise dedicated to helping people get their Saturdays back, rapidly approaches its first anniversary of franchising with several new and existing franchise partners.

From former military and law enforcement to those both new and experienced with franchising, Waterloo Turf’s versatile array of franchise owners is a testament to a year of solid growth, and the work that went into building a stable foundation for long-term success.

Stephen Tong – Waco, College Station, TX

Franchise partner Stephen Tong oversees service throughout Waco and College Station. Like many Waterloo franchisees, Tong has a background in law enforcement, having been a Deputy Sheriff, a member of SWAT, a K9 Handler, a Field Handler, a Field Training Officer, and a Detective in the Major Crimes Unit. After 10 years in Law Enforcement, he decided to pursue his dream of becoming an entrepreneur.

“Law enforcement is a very secure and stable job. I spent a decade doing it. It proved to be too much working nights, weekends, and holidays, just missing so much time with my family and friends,” Tong said. “Becoming an owner of my own business and having that control and flexibility to be my own boss and have a work-life balance is life-changing.”

Hunter Knowles – Boise, ID

Hunter Knowles is the proud owner of Waterloo Turf Boise, where his passion for outdoor living and quality family time drives every project. As a husband, dad, and active member of the Treasure Valley community, Hunter brings a people-over-product mindset and is passionate about giving families their Saturday’s back.

“I started my career in law enforcement before transitioning to medical sales, which is where I have been for the past three and a half years,” Knowles said. “I thought about sticking with sales and continuing to work for someone else. Ultimately, I chose Waterloo once I realized I really wanted to build something of my own and create a family legacy.”

Joshua Boyett – Fort Collins, Boulder, CO

Joshua Boyett is the proud owner of Waterloo Turf Fort Collins and Boulder, where he brings a strong passion for outdoor living, community, and quality service backed by real-world business experience. With 3 years of experience so far in franchising, Boyett is focused on integrity and long-lasting results, Joshua ensures each turf installation is completed with care and craftsmanship.

“I actually sold my first turf job before I even finished training,” Boyett said. “Waterloo’s unmatching franchise and training support equipped me with the tools needed to sell that job and make that first-ever community connection as a local business owner.”

Boyett has been instrumental in paving the way for new franchise partners to build a name for themselves and Waterloo Turf in Colorado. A new franchise partner will be overseeing the Denver area by Q1 of 2026.

“2025 was a year of strong growth and real momentum for us. We built a solid foundation, expanded our network, and proved our franchising model works,” CEO Tim Lovett said. “In 2026, our focus is on scaling with excellence, supporting our franchisees, strengthening operations, and continuing to lead the turf industry forward as the first national artificial turf company.”

Having only launched its franchise opportunity in December 2024, the brand has garnered tremendous franchise interest with a current total of 39 territories under development. With an established presence in Texas, Arizona, Idaho, Colorado, and Tennessee, the brand continues to target major metropolitan areas in the Sunbelt to expand its franchise footprint.

Led by top leaders in both franchising and turf and backed by investors with over 60 years of combined franchise experience across 13 different brands, Waterloo Turf’s franchise opportunity was built off proven, streamlined operations and ongoing corporate support. Waterloo Turf is seeking franchisees with a “team captain” mindset, offering a 10% discount to owners who are ex-NCAA athletes and ex-military.

For more information, please visit https://waterlooturf.com/own-a-franchise/

About Waterloo Turf

Founded in 2021 and franchised since December 2024, Waterloo Turf offers a unique opportunity for franchisees to enter the growing turf industry with a low upfront investment and minimal overhead. Waterloo Turf offers services for both residential and commercial-based projects, delivering high-quality turf solutions for a wide range of properties including luxury homes, commercially owned areas, dog parks, daycares, schools and more. Waterloo Turf promotes the ideal lifestyle of “Getting your Saturdays Back,” allowing families and friends to focus on spending quality time together in their outdoor space.

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